Björn Borg is Promoting Equality for All with 'Marriage Unblocked'
Laura McQuarrie — June 12, 2018 — Marketing
References: marriageunblocked & prnewswire
Love and equality are themes that are explored time and time again by Björn Borg and this year for Pride Month, the Swedish sports fashion brand has launched a digital platform called 'Marriage Unblocked.'
In acknowledgment of the fact that marriage equality is still not recognized in many parts of the world, this digital platform makes it possible for anyone to propose, exchange vows and get married on blockchain. Whether one makes this commitment anonymously or publicly, the blockchain-based platform offers a way for data to be securely stored forever—without religious or state approval. Those who use Marriage Unblocked will even get a certificate of their digital marriage.
Björn Borg has proudly shared that Sybille and Alexandra from Switzerland are the first couple to use the platform, as they come from a country where same-sex marriages are not legally recognized.
In acknowledgment of the fact that marriage equality is still not recognized in many parts of the world, this digital platform makes it possible for anyone to propose, exchange vows and get married on blockchain. Whether one makes this commitment anonymously or publicly, the blockchain-based platform offers a way for data to be securely stored forever—without religious or state approval. Those who use Marriage Unblocked will even get a certificate of their digital marriage.
Björn Borg has proudly shared that Sybille and Alexandra from Switzerland are the first couple to use the platform, as they come from a country where same-sex marriages are not legally recognized.
Trend Themes
1. Blockchain Marriage - Disruptive innovation opportunity: Creating a blockchain-based platform for marriage allows for secure and permanent storage of marriage data, circumventing traditional legal and religious systems.
2. Marriage Equality - Disruptive innovation opportunity: Developing digital platforms that promote and support marriage equality can help bridge the gap in legal recognition for same-sex marriages in certain regions.
3. Blockchain Certifications - Disruptive innovation opportunity: Utilizing blockchain technology to issue digital certificates for events like marriages provides a secure and tamper-proof method for verifying and storing important documents.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating digital platforms and blockchain technology in the fashion industry can promote inclusivity and social progress, as demonstrated by Björn Borg's 'Marriage Unblocked.'
2. Technology - Disruptive innovation opportunity: The marriage of blockchain technology and digital platforms can revolutionize various industries and processes, such as legal and administrative procedures related to marriages.
3. Social Activism - Disruptive innovation opportunity: Using digital platforms and blockchain technology to advance social causes, such as marriage equality, allows for greater accessibility and inclusivity in fighting for human rights.
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