Barbie has Partnered with Tynker to Teach Kids About Coding
Joey Haar — June 26, 2018 — Life-Stages
References: barbie.mattel & engadget
Careers in STEM-related industries are more abundant and in demand than they've been for decades, and yet women only make up 24 percent of those; the new Robotics Engineer Barbies hope to encourage girls to take a deeper interest in areas like coding. Barbie has partnered with Tynker, an award-winning computing platform, to give kids dolls that also teach them about the basics of coding.
Every Robotics Engineering Barbie comes with access to the Barbie + Tynker coding platform, which gives girls engaging, easy-to-use lessons centered around fundamental coding principles. So while the Barbies are toys in and of themselves, girls also gain access to a deeper game based around the Barbie's narrative. The hope is that, by introducing girls to coding earlier, society can work to narrow the troubling gap in the flourishing STEM field.
Every Robotics Engineering Barbie comes with access to the Barbie + Tynker coding platform, which gives girls engaging, easy-to-use lessons centered around fundamental coding principles. So while the Barbies are toys in and of themselves, girls also gain access to a deeper game based around the Barbie's narrative. The hope is that, by introducing girls to coding earlier, society can work to narrow the troubling gap in the flourishing STEM field.
Trend Themes
1. STEM Education - The Robotics Engineer Barbies aim to encourage girls to take a deeper interest in coding and STEM-related fields.
2. Gender Equality - The partnership between Barbie and Tynker seeks to address the gender gap in STEM industries by introducing girls to coding at an early age.
3. Toy-based Learning - The Barbie + Tynker coding platform combines play with education, offering girls easy access to engaging coding lessons.
Industry Implications
1. Education - The Robotics Engineer Barbies contribute to the education industry by promoting STEM learning and coding skills.
2. Toy Manufacturing - The collaboration between Barbie and Tynker creates innovative opportunities in the toy manufacturing industry by integrating technology and learning.
3. Technology - The Barbie + Tynker coding platform taps into the technology industry by introducing coding principles in an accessible and interactive way.
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