New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex
References: newdealdesign & fastcodesign
Sexual assault is unfortunately prevalent on college campuses, and the Buzz bracelet is a piece of tech that aims to make the environment safer. Designed by 'New Deal Design', the company behind the Fitbit, and ob-gyn Dr. Jennifer Lang, the device is a cross between an alert bracelet and a blood alcohol content-tracker that better ensures young women's ability to avoid risky situations without abandoning sex altogether.
The Buzz bracelet's most common use case is during a night out for college students. When a woman meets a man at a bar or a party, regardless of how either of them see that meeting from a romantic standpoint, they can tap bracelets. From that point on, the Buzz system will track both their BAC and location over the rest of the night, giving hard data on users' conditions and abilities to give meaningful consent.
The Buzz bracelet's most common use case is during a night out for college students. When a woman meets a man at a bar or a party, regardless of how either of them see that meeting from a romantic standpoint, they can tap bracelets. From that point on, the Buzz system will track both their BAC and location over the rest of the night, giving hard data on users' conditions and abilities to give meaningful consent.
Trend Themes
1. Consent-tracking Technology - Developing wearable devices that track consent and provide data on users' conditions and abilities to give meaningful consent.
2. Sexual Assault Prevention - Creating innovative solutions that aim to make environments safer and reduce incidents of sexual assault, particularly on college campuses.
3. Integrating Safety Features in Wearables - Incorporating safety features such as blood alcohol content-tracking and location monitoring into wearable devices.
Industry Implications
1. Wearable Technology - The wearable technology industry can capitalize on the demand for consent-tracking wearables to promote safety in various settings.
2. Healthcare Technology - The healthcare technology industry can explore opportunities to integrate blood alcohol content-tracking features into wearable devices to support safety measures.
3. Social Networking - Social networking platforms can potentially collaborate with wearable technology companies to develop features that enhance safety and prevent sexual assault.
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