When it comes to fresh product packaging, there are a few different categories that this collection looks to pinpoint. First, the packaging designs for perishable foods and second the few examples of products that might be prepackaged but look fresh enough that you do a double take.
Whether you're a believer or not, we are strongly influenced by packaging designs; when strolling the aisles in the grocery store it can be overwhelming with so many brands trying to grab your attention. These fresh product packaging designs put a distinct focus on getting our attention by using approachable colors and recycled materials, as a few examples. Fresh product packaging puts product details front and center to ensure that consumers get the right idea, which is being incorporated by prepackaged goods manufacturers as a way of garnering appeal.
35 Fresh Product Packaging Designs
From Delectable Juicery Branding to Artful Seafood Branding:
Michael Hemsworth — Aug 14, 2014 — Marketing
35
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
34
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
33
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
32
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
31
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
30
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
29
Coconut Shell Containers
Botia Nests for Food Make Use of Organic Waste to Reduce Produce Losses
28
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
27
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
26
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
25
Simply Lovely Labelling
Bagas Bravas Packaging Marks Each Product Clearly in Cursive
24
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
23
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
22
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
21
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
18
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
17
Salvaged Smoothies
Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups
16
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
15
Fresh Produce Packaging
The Whole Foods Packaging for Brooklyn Has Local and Regional Appeal
14
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
13
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
12
Indulgently Healthy Ice Creams
DF Mavens is Offering Delicious Dairy-Free Ice Cream Treats
11
All-Natural Baby Food
Beech-Nut Brings Real Food for Babies That Taste Great
10
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
9
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
8
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
7
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
6
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
5
Condensed Egg Packaging
Pafylida Farm in Greece Uses a Compact Design
4
Iced Coffee Cartons
The Blue Bottle Coffee Comes Packaged in a Milk Carton
3
Squeezable Mayo Pouches
This Concept for My Own's Mayonnaise Subtly Emphasizes Health
2
Top Heavy Fruit Packaging
LOVE EARTH Takes on a Slanted Shape
1
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Active Packaging Solutions
AINA Creates Packaging with Various Active Materials for Different Uses
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Paper-Based Recyclable Packaging
Parkside's Newest Packaging is Durable with a Sealed Barrier
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Fresh Fruit Subscriptions
Edible Brands Launched a Fresh Fruit Subscription Delivery Service
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Fresh Produce Storage Bags
Ambrosia Bags Offers a Solution to the Common Problem of Wasted Produce
Insulated Recyclable Bags
ProAmpac Unveils a Sustainable Packaging Solution for Grocery Deliveries
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Freshness-Tracking Food Containers
The Vorkoster Lid Has pH-Sensitive Foil to Track Food Freshness
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Vacuum-Sealed Meat Products
Iceland Foods Switched Packaging for Its Minced Meat Products
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Recycled Fruit Bags
Superfresh Growers Introduces a Collection of Recycled Apple and Pear Bags
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Connected Purée Cartons
Ravifruit's Mixologi Packaging Shares Exactly Where Fruits are Sourced
Reduced Plastic Snack Packaging
ALDI Specially Selected Hand Cooked Chips Come in New Packets
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Reusable Banana Containers
Fresh Del Monte Launches a New Banana Container with Arena Packaging
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Recycled Packaging Designs
DEBATIN and PreZero Launch the 60% PCR Material-Sourced Packaging
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Food-Grade rPET Packaging
These Novolex Recyclable Food Containers Have 10% Recycled Plastic
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Grab-and-Go Food Packaging
The Novolex Power Prep Bags are Made by Bagcraft
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Child-Safe Stand-Up Pouches
Accredo Packaging and Fresh-Lock Introduce a Flexible Stand-Up Pouch
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Flexible Paper-Based Packaging
Parkside Introduces the Recoflex™ Paper Packaging for Fresh Food
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
High-Function Fish Packaging
Südpack Debuts a New High-Sealing, Puncture-Resistant Packaging Film
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping