This Concept for My Own's Mayonnaise Subtly Emphasizes Health
Laura McQuarrie — May 15, 2014 — Lifestyle
References: clev.ru & packagingoftheworld
Presentation and packaging has a huge effect on the way a product is perceived and this was definitely part of the strategy the 'clёver branding agency' used to develop the concept packaging for My Own's Mayonnaise.
clёver described that its intent was to present the spread as an "organic and light product, keeping off the associations with harmful food." To do this, the mayonnaise pouches are illustrated with vegetables stacked upon one another, like you might have in a sandwich, but sliced instead of whole. As well as suggesting some pairings that the spread could work well with, on the top of the stack is the mayonnaise itself, which subtly hints at its light qualities.
clёver described that its intent was to present the spread as an "organic and light product, keeping off the associations with harmful food." To do this, the mayonnaise pouches are illustrated with vegetables stacked upon one another, like you might have in a sandwich, but sliced instead of whole. As well as suggesting some pairings that the spread could work well with, on the top of the stack is the mayonnaise itself, which subtly hints at its light qualities.
Trend Themes
1. Squeezable Pouch Packaging - Disruptive innovation opportunity: Develop new squeezable pouch packaging that emphasizes health benefits of the product.
2. Organic Food Packaging - Disruptive innovation opportunity: Create packaging concepts that visually communicate the organic and natural characteristics of food products.
3. Visual Storytelling Packaging - Disruptive innovation opportunity: Design packaging that tells a visual story and elicits positive associations with the product.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Explore creative packaging solutions that enhance product perception and differentiate from competitors.
2. Healthy Food Products - Disruptive innovation opportunity: Develop new product concepts that prioritize health and appeal to health-conscious consumers.
3. Snack Foods - Disruptive innovation opportunity: Innovate in the snack food industry by creating healthier and visually appealing options that resonate with consumers.
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