Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Laura McQuarrie — February 2, 2024 — Lifestyle
References: freshsends & tiktok
Fresh Sends reinvents flower delivery and gift-giving for a new generation with aesthetically pleasing sets, singles and other curated items for holidays like Valentine's Day.
Gen Z perceives the flower delivery and gifting industry as tired and outdated due to its traditional approach, which often lacks personalization, ease of use and meaningful gifts that they'd enjoy receiving. Fresh Sends addresses pain points in the industry at large, all the while sharing beautifully crafted solutions for gift-givers and recipients, whether they'd benefit from a bouquet to brighten a mental health day or a curated kit to enhance their self-care rituals.
The Send by Fresh Sends is hand-designed, and available in sizes to suit every budget. The Fresh Set gifts a signature candle, perfume and hand cream, all in a gift-ready box.
Gen Z perceives the flower delivery and gifting industry as tired and outdated due to its traditional approach, which often lacks personalization, ease of use and meaningful gifts that they'd enjoy receiving. Fresh Sends addresses pain points in the industry at large, all the while sharing beautifully crafted solutions for gift-givers and recipients, whether they'd benefit from a bouquet to brighten a mental health day or a curated kit to enhance their self-care rituals.
The Send by Fresh Sends is hand-designed, and available in sizes to suit every budget. The Fresh Set gifts a signature candle, perfume and hand cream, all in a gift-ready box.
Trend Themes
1. Personalized Gifting Experiences - Fresh Sends addresses pain points in the industry at large, all the while sharing beautifully crafted solutions for gift-givers and recipients, whether they'd benefit from a bouquet to brighten a mental health day or a curated kit to enhance their self-care rituals.
2. Modernizing Traditional Industries - Gen Z perceives the flower delivery and gifting industry as tired and outdated due to its traditional approach, which often lacks personalization, ease of use and meaningful gifts that they'd enjoy receiving.
3. Aesthetically Pleasing Gift Solutions - Fresh Sends reinvents flower delivery and gift-giving for a new generation with aesthetically pleasing sets, singles and other curated items for holidays like Valentine's Day.
Industry Implications
1. Flower Delivery - Fresh Sends reinvents flower delivery and gift-giving for a new generation with aesthetically pleasing sets, singles and other curated items for holidays like Valentine's Day.
2. Gift-giving - Fresh Sends addresses pain points in the industry at large, all the while sharing beautifully crafted solutions for gift-givers and recipients, whether they'd benefit from a bouquet to brighten a mental health day or a curated kit to enhance their self-care rituals.
3. Personal Care Products - The Fresh Set gifts a signature candle, perfume and hand cream, all in a gift-ready box.
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