The 360 Concept Packaging Contains 360 Calories Per Serving
Laura McQuarrie — April 15, 2014 — Lifestyle
References: madeby.andreaswikstrom & packagingoftheworld
'360' is a student packaging project out of Sweden's Linnaeus University. It was developed by student designers Andreas Wikström, Erika Teljing and Hanna Mellin, who devised the concept that its heat-to-serve main meals and desserts all contain 360 calories. By giving the fictional food products a brand named 360, it becomes incredibly easy for dieters or anyone watching their caloric intake to quickly grab a meal, heat it and eat it, without having to do any calculations or look at any labels.
The dessert and main meals are differentiated by size, shape and color codes, which makes it even easier to grab and go. The packaging itself has an angular shape, which makes it look like the containers could be butted end-to-end to create the beginnings of a circle.
The dessert and main meals are differentiated by size, shape and color codes, which makes it even easier to grab and go. The packaging itself has an angular shape, which makes it look like the containers could be butted end-to-end to create the beginnings of a circle.
Trend Themes
1. Calorie-controlled Packaging - The development of packaging that contains specific calorie amounts per serving.
2. Meal Planning Simplification - Designing packaging that eliminates the need for calculations or label reading for calorie-conscious individuals.
3. Visual Differentiation for Food Products - Using size, shape, and color codes to easily distinguish between different types of meals and desserts.
Industry Implications
1. Packaging - Opportunity for packaging companies to create innovative designs that cater to the needs of calorie-conscious consumers.
2. Meal Delivery Services - Disrupting the meal delivery industry by offering calorie-controlled meal options with convenient and visually differentiated packaging.
3. Food Manufacturing - Potential for food manufacturers to develop specific meal and dessert products that adhere to strict calorie guidelines and can be packaged in a visually appealing and practical way.
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