In the midst of a tense political climate, the February 2017 social good trends demonstrate that there are plenty of ongoing initiatives helping to promote equality and improve the lives of marginalized groups. Whether it is offering nude clothing in more diverse shades or organizing global marches in support of women's rights, it is clear that many people are eager to bring about positive change in the year ahead.
At the consumer level, there has been a growing push to offer everything from clothing to makeup in a more diverse range of colors. Indeed, startups such as Mahogany Blues and Kahmune shoes have encouraged more mainstream brands such as L'Oréal and Caption Polish to create products that complement a wider range of skin tones.
Beyond more inclusive consumers goods, the February 2017 trends also reveal an emphasis on groups pushing for high-level change. For instance, the gay rights activist group WERK for Peace and protest group DisruptJ20 recently hosted a dance party outside of the US' Vice President-Elect's home to send an important message about LGBTQ rights. Similarly, the #WhyIMarch campaign was launched in direct response to the Women's March in Washington D.C., which was held after the inauguration of Donald Trump.
Top 45 Social Good Ideas in February
From Inclusive Dance Apparel to Women's March Campaigns:
Katherine Pendrill — Feb 25, 2017 — Pop Culture
45
Flexible Millennial Offices
The WFP Innovation Accelerator Office Adapts to Changing Schedules
44
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
43
Accessible Tiny Homes
Wheel Pad Offers Accommodation for People with Mobility Issues
42
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
41
Historical Material Case Studies
The 'Totora Cube' Project Investigates Incan Use of Totora Fibers
40
Charitable Workshop Offices
The Non-Profit WiNGS' Office Has a "Space Within a Space" Design
39
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
38
Card-Accepting Homeless Coats
This Jacket for Homeless is a Local Solution for Accepting Donations
37
Personal Safety Lipsticks
Oriental Princess' 'Lip Rescue' is a Cosmetic with a Built-In Whistle
36
Virtual Prisoner Rehab
This Inmate Rehabilitation Tool Helps Prepare Criminals for Life After Jail
35
Augmented Reality Surgery Training
Touch Surgery's Scientifically Accurate Training is at CES 2017
34
Charitable Animalistic Jewelry
This Charitable Jewelry Raises Funds for Endangered Wildlife
33
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
32
Inclusive Lipstick Collections
L'Oréal's Colour Riche Lipsticks are Designed for Every Skin Tone
31
Seat-Finding Pregnancy Apps
'Babee on Board' Lets Pregnant Users Request Seats on Public Transport
30
Homeless Locker Programs
Transitioning Homeless People Can Use This Storage Locker Initiative
29
Air Humidity Water Machines
The 'FreshWater' Drinking Water Machine Creates Water from Thin Air
28
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
27
Prestigious Free Photography Courses
Harvard's Photography Course is Available Online
26
Charitable Reflective Jackets
ADIFF Offers Reversible Jackets for Socially Conscious Consumers
25
Food Waste-Repurposing Pop-Ups
Dan Barber's WastED Pop-Up is Set to Debut in London
24
Astronaut Simulation Apps
NASA 'Science Investigations: Plant Growth' Teaches Crop Growth in Space
23
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
22
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
21
3D Printed Microscopes
This Printable Water Testing Kit Could Make a Splash in Impoverished Areas
20
Trans Women Short Stories
This Fictional Book Features Stories That Were Written by Trans Women
19
Sadness-Combating Campaigns
Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
18
Virtual Medical Patient Experiences
SimforHealth Will Debut Its Doctor-Training VR at CES 2017
17
Refugee Child Animated Stories
'Unfairy Tales' Reveal the Lives of Refugee and Migrant Children
16
Customizable Adaptive Toys
The UNF Adaptive Toy Project Designs Cars for Disabled Children
15
Support Volunteer Apps
'Honour' is an App for Connecting Active Volunteers and NGOs
14
Child Abuse Treatment Centers
This Space Helps Kids Who Have Experienced Traumatic Events
13
Positivity-Focused Political Games
This Game Aims to Promote the Spread of Good Deeds
12
Photographic Activism Projects
'A Sign of the Times' Aims to Raise Awareness for Political Causes
11
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
10
Kid-Taught Science Lessons
'Tornado in a Jar' is from the Oliver's Science Lab YouTube Series
9
Markup-Free Charity Projects
Thx is a Project That Allows Consumers to Donate to Any Nonprofit
8
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
7
Veggie-Promoting Rapper Ads
This D.R.A.M. & PETA Commercial Encourages Viewers to Eat Their Greens
6
Inexpensive Paper Centrifuges
Paperfuge Reduces the Cost of Screening for Diseases
5
Provincial Climate Change Campaigns
Ontario's Ministry of Environment Takes on Climate Change
4
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
3
Surreal Higher Education Campaigns
This Australian University's Ad Shows the Power of Teamwork
2
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
1
Refugee-Aiding Hotlines
This 24 Hour Hotline Helps Syrian Refugees Crossing the Mediterranean
Related Ideas
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Digital Fashion Event Series
The Digital Fashion Designer’s Council Debuts Fashion Week Connect
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Festival-Ready Fashion Rentals
The Festival Closet by IHG x Pickle Lets Guests Rent Looks for Free
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Creativity-Centered Workshops
Gap's Workshop Initiative Empowers Local Makers in San Francisco
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Thematic Ombre-Effect Sneakers
Ground Up x Walmart Debut The 'Wicked High-Top Sneakers'
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Dance-Inspired Apparel Collabs
Tinasche and Urban Outfitters' New Collection Brings a Studio Feel
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Eco-Friendly Indian Fashion
Latin Quarters Debuts a Stylish Capsule Using Sustainable Practices
Women-Centric Accelerator Programs
Marshalls Has Introduced the Good Stuff Accelerator Program
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Pride-Themed Performance Socks
MoveActive is Celebrating Pride 2024 with Love Wins
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
AAPI Heritage-Honoring Exhibitions
3.1 Phillip Lim Presents the Crafting Selfhood Exhibition
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Emerging London Designer Exhibitions
POOR Collective Showcases the Powershift Exhibition in London
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective