This D.R.A.M. & PETA Commercial Encourages Viewers to Eat Their Greens
Riley von Niessen — January 7, 2017 — Pop Culture
D.R.A.M., the rapper who previously teamed up with Lil Yachty for the hit song 'Broccoli,' reminds his fans that they should be eating more vegetables in a new PETA commercial.
Although the song that the rapper is best known for references marijuana, the ad comically flips the message, with D.R.A.M. opening by telling his friends, "Wait till you try this green." He continues to talk about his supplier, a "little old white head lady," who he met at a farmers market.
Throughout the PETA commercial, D.R.A.M. continuously attempts to capture the attention of his friends so that he can tell them about the greens he got. He manages to do so when he tells them he bought a whole pound of "broccoli," which they still assume to be slang for marijuana. At the end, they sit down on the couch with a tray of the vegetable, happily eating it.
Although the song that the rapper is best known for references marijuana, the ad comically flips the message, with D.R.A.M. opening by telling his friends, "Wait till you try this green." He continues to talk about his supplier, a "little old white head lady," who he met at a farmers market.
Throughout the PETA commercial, D.R.A.M. continuously attempts to capture the attention of his friends so that he can tell them about the greens he got. He manages to do so when he tells them he bought a whole pound of "broccoli," which they still assume to be slang for marijuana. At the end, they sit down on the couch with a tray of the vegetable, happily eating it.
Trend Themes
1. Veggie-promoting Rappers - Opportunity for musicians to collaborate with organizations promoting healthy, vegetarian lifestyles through catchy songs and commercials.
2. Comedic Flipping of Messages - Opportunity to create humorous ads that turn stereotypes and expectations on their head, getting viewers to reevaluate their assumptions.
3. Food and Lifestyle Advertising - Opportunity for brands to leverage popular cultural figures to promote healthier eating habits and sustainable lifestyles in a relatable and entertaining way.
Industry Implications
1. Music - Opportunity for musicians to use their platform to promote social causes and collaborate with brands to endorse healthy lifestyles.
2. Advertising - Opportunity for marketers and creative agencies to create thought-provoking and humorous campaigns that challenge societal norms and drive behavior change.
3. Food and Beverage - Opportunity for food and beverage companies to partner with influencers and celebrities to promote healthier food choices and create engaging marketing campaigns.
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