Ontario's Ministry of Environment Takes on Climate Change
Mishal Omar — January 11, 2017 — Eco
References: ontario & adsoftheworld
This provincial climate change campaign works to draw attention to this issue in a way that is brief, educational and funny.
The campaign by Ontario's Ministry of Environment and Climate Change features six different commercials, each of which provide a brief introduction into universally beloved activities that will be impacted by climate change. The 'Save the Snowy Driveways' ad features a young girl talking about her failing business now that the winters in Ontario are shorter and warmer, resulting in her having to let her even younger employee "go." The 'Save the Ski Days' ad features a man speaking about the fewer days he now has to ski while looking out the window waiting for those days to come, as his son avoids looking at him in embarrassment.
These provincial commercials, among others in Ontario's climate change campaign, are humorous but reveal a reality that will soon be upon us if nothing is done about this impending threat.
The campaign by Ontario's Ministry of Environment and Climate Change features six different commercials, each of which provide a brief introduction into universally beloved activities that will be impacted by climate change. The 'Save the Snowy Driveways' ad features a young girl talking about her failing business now that the winters in Ontario are shorter and warmer, resulting in her having to let her even younger employee "go." The 'Save the Ski Days' ad features a man speaking about the fewer days he now has to ski while looking out the window waiting for those days to come, as his son avoids looking at him in embarrassment.
These provincial commercials, among others in Ontario's climate change campaign, are humorous but reveal a reality that will soon be upon us if nothing is done about this impending threat.
Trend Themes
1. Humorous Climate Change Campaigns - Opportunities to create campaigns that use humor to draw attention to climate change and promote action.
2. Industry-specific Climate Change Campaigns - Opportunities to create ad campaigns specific to industries that will be impacted by climate change, such as the skiing and snow removal industries.
3. Interactive and Education Climate Change Content - Opportunities to create interactive and educational content to engage the public on climate change issues.
Industry Implications
1. Travel and Tourism - The travel and tourism industry could benefit from climate change ad campaigns that promote sustainable travel and ecotourism.
2. Outdoor Recreation - The skiing and other outdoor recreation industries can benefit from ads that highlight the impact of climate change on these activities and encourage action.
3. Renewable Energy - The renewable energy industry can use interactive and educational content about the benefits and importance of transitioning to renewable energy sources.
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