Anthropologie Launches a New Adaptive Apparel Capsule
References: anthropologie & glossy.co
Anthropologie is poised to launch its first adaptive apparel collection, marking a significant expansion into inclusive fashion. This new line will feature eight of Anthropologie's best-selling items, thoughtfully redesigned to better accommodate the disabled community.
To ensure the collection's effectiveness and relevance, Anthropologie enlisted the expertise of Lucy Jones, the founder and CEO of FFORA, a fashion lifestyle brand that specializes in products for people with disabilities. Jones played a pivotal role in connecting Anthropologie with three members of the disabled community, who provided critical feedback by fit-testing the garments prior to the launch.
During the development phase, the team uncovered an important insight: many members of the disabled community often do not shop for adaptive fashion, citing a lack of suitable options. In response, they have crafted a variety of styles designed to work with the wearer, not against them.
Image Credit: Anthropologie
To ensure the collection's effectiveness and relevance, Anthropologie enlisted the expertise of Lucy Jones, the founder and CEO of FFORA, a fashion lifestyle brand that specializes in products for people with disabilities. Jones played a pivotal role in connecting Anthropologie with three members of the disabled community, who provided critical feedback by fit-testing the garments prior to the launch.
During the development phase, the team uncovered an important insight: many members of the disabled community often do not shop for adaptive fashion, citing a lack of suitable options. In response, they have crafted a variety of styles designed to work with the wearer, not against them.
Image Credit: Anthropologie
Trend Themes
1. Inclusive-focused Fashion - The new collection by Anthropologie highlights the growing trend of adaptive apparel which prioritizes the needs of the disabled community.
2. Collaborative Product Development - Involving members of the disabled community in the design process reflects an increasing trend towards inclusive and user-informed innovation.
3. Adaptive Design Integration - The seamless integration of adaptive features into best-selling items showcases a trend where functionality meets mainstream fashion aesthetics.
Industry Implications
1. Fashion Retail - The fashion retail industry is witnessing a shift as brands like Anthropologie introduce adaptive apparel lines, meeting the needs of a previously underserved market.
2. Adaptive Clothing Manufacturing - Manufacturers focused on adaptive clothing are being recognized as essential players in designing apparel that combines style with accessibility.
3. Disability-focused Services - Service providers specializing in products for people with disabilities, like FFORA, are crucial in guiding mainstream brands towards inclusive fashion solutions.
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