ADIFF Offers Reversible Jackets for Socially Conscious Consumers
Mishal Omar — January 16, 2017 — Social Good
References: adiff & kickstarter
In a collaboration with 'goodgood for good,' the charitable clothing brand ADIFF is offering reversible jackets that were designed with functionality in mind.
The jackets are highly unique in their appearance, as on one side they feature a neutral green color, but they can be reversed to shift their appearance. When turned inside-out, the ADIFF rain jackets are reflective and ensure that those wearing them remain safe from cars when visibility is low outside. The jackets feature hoods, large inside pockets, and have a wide, comfortable fit. For each ADIFF rain jacket that is purchased, another will be donated to a refugee in a camp – where protection from the cold and rain is currently a high priority.
This charitable clothing product works is ideal for socially conscious consumers.
The jackets are highly unique in their appearance, as on one side they feature a neutral green color, but they can be reversed to shift their appearance. When turned inside-out, the ADIFF rain jackets are reflective and ensure that those wearing them remain safe from cars when visibility is low outside. The jackets feature hoods, large inside pockets, and have a wide, comfortable fit. For each ADIFF rain jacket that is purchased, another will be donated to a refugee in a camp – where protection from the cold and rain is currently a high priority.
This charitable clothing product works is ideal for socially conscious consumers.
Trend Themes
1. Reversible Jackets - Reversible jackets are gaining popularity as a functional and unique garment choice.
2. Reflective Clothing - Reflective clothing is becoming increasingly popular as a safety measure for outdoor activities.
3. Charitable Clothing - Charitable clothing is a growing trend as consumers prioritize purchasing goods for a greater cause.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to innovate with reversible and reflective clothing that focuses on functionality while giving back.
2. Outdoor Industry - The outdoor industry can benefit from incorporating reflective clothing into their product lines to promote safety during outdoor activities.
3. Humanitarian Aid Industry - The humanitarian aid industry can collaborate with charitable clothing brands to provide necessary garments to those in need while also engaging in social responsibility and sustainability efforts.
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