Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
Alyson Wyers — January 17, 2017 — Social Good
References: jaslokhospital.net & springwise
This dyslexia awareness campaign finds an alternative use for an Internet security tactic. The Decoding Dyslexia campaign comes from the Jaslok Hospital in collaboration with Dentsu Webchutney Innovation Lab. The Indian hospital hopes to educate the public on the learning disability so that struggling students are not accused of laziness or lacking intelligence by teachers or parents. The initiative turns the work of dyslexic pupils into online captchas.
Adults had to complete the captcha, but 95% needed to refresh the page to receive a new one because they were unable to do so. The successful dyslexia awareness campaign also included a message with links to learn more about the disorder.
Decoding Dyslexia is an example of using technology to enhance empathy.
Adults had to complete the captcha, but 95% needed to refresh the page to receive a new one because they were unable to do so. The successful dyslexia awareness campaign also included a message with links to learn more about the disorder.
Decoding Dyslexia is an example of using technology to enhance empathy.
Trend Themes
1. Dyslexia Awareness - A trend in raising awareness and understanding of dyslexia, utilizing innovative methods such as using dyslexic pupils' work in captchas.
2. Education Technology - Leveraging technology in educational initiatives to engage and educate the public about learning disabilities like dyslexia.
3. Empathy in Campaigns - A trend of campaigns aiming to create empathy and understanding for specific issues, such as dyslexia, through creative and impactful strategies.
Industry Implications
1. Healthcare - The healthcare industry can utilize technology and creative campaigns to raise awareness about various medical conditions, including dyslexia.
2. Education - The education industry can incorporate innovative methods, like using dyslexic students' work in captchas, to foster understanding and support for students with learning disabilities.
3. Digital Advertising - The digital advertising industry can learn from dyslexia awareness campaigns and employ creative strategies that enhance empathy and awareness for diverse causes.
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