This Charitable Jewelry Raises Funds for Endangered Wildlife
Mishal Omar — December 29, 2016 — Fashion
References: kickstarter
The company 'Endangered Jewelry' is a charitable jewelry brand that gives consumers the option of donating to a cause while purchasing luxury accessories.
After vacationing in Africa and going on a safari there, the founder of the brand came across black and white rhinos in their natural habitat. He learned how endangered this species was and decided to help the cause in preventing their extinction. Endangered Jewelry features luxury bracelets and watches with sculptural rhino pieces on them. 5% of each sale goes towards causes that aim to save this species from extinction.
This charitable jewelry brand works to evoke a sense of luxury while donating to a cause that most consumers can get behind.
After vacationing in Africa and going on a safari there, the founder of the brand came across black and white rhinos in their natural habitat. He learned how endangered this species was and decided to help the cause in preventing their extinction. Endangered Jewelry features luxury bracelets and watches with sculptural rhino pieces on them. 5% of each sale goes towards causes that aim to save this species from extinction.
This charitable jewelry brand works to evoke a sense of luxury while donating to a cause that most consumers can get behind.
Trend Themes
1. Charitable Luxury - More luxury brands may begin incorporating charitable giving into their sales model.
2. Wildlife Campaigns - Increased emphasis on supporting wildlife conservation campaigns may lead to more collaborations with fashion and accessory brands.
3. Sustainable Fashion - Consumers may become more interested in purchasing fashion and accessory items that prioritize sustainability and charitable giving.
Industry Implications
1. Fashion - High-end fashion brands may start incorporating charitable donations into their sales to appeal to conscious consumers.
2. Jewelry - Charitable jewelry brands may see an increase in popularity due to the positive impact they have on social and environmental causes.
3. Wildlife Conservation - The use of fashion and accessory brands to support wildlife conservation campaigns may become more common, leading to increased funding and awareness for these crucial causes.
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