Oriental Princess' 'Lip Rescue' is a Cosmetic with a Built-In Whistle
Laura McQuarrie — January 18, 2017 — Marketing
References: jwt & ambalaj.se
Women who frequently use beauty products will know that "lip rescue" cosmetics are typically associated with softening, smoothing, hydrating and nourishing properties that will provide a range of benefits. But beyond just offering a beneficial lipstick product in an aesthetically pleasing shade, Oriental Princess, Thailand’s largest cosmetic brand, recently launched Lip Rescue, which features packaging that doubles as a safety whistle.
The product was designed in response to a statistic that reports that every 20 seconds, a woman is a victim of violence in Thailand. Although effective, devices like pepper spray or tasers are difficult to conveniently carry. As an alternative, the small, purple lipstick tube and whistle can be easily slipped into clutches, pockets and if needed, discreetly carried in the palm of one's hand.
When blown, the whistle emits a sound of up to 120 decibels, which can be heard even about 100 meters away.
The product was designed in response to a statistic that reports that every 20 seconds, a woman is a victim of violence in Thailand. Although effective, devices like pepper spray or tasers are difficult to conveniently carry. As an alternative, the small, purple lipstick tube and whistle can be easily slipped into clutches, pockets and if needed, discreetly carried in the palm of one's hand.
When blown, the whistle emits a sound of up to 120 decibels, which can be heard even about 100 meters away.
Trend Themes
1. Dual-function Cosmetics - The trend of combining beauty products with additional practical features, such as safety tools.
2. Personal Safety Accessories - The trend of creating wearable or portable personal safety devices with discreet designs.
3. Empowerment Products - The trend of developing products that empower and protect individuals, particularly targeted towards women.
Industry Implications
1. Cosmetics - Companies in the cosmetic industry can explore incorporating safety features into their product lines, offering consumers multipurpose benefits.
2. Personal Safety - Companies specializing in personal safety devices can collaborate with beauty brands to create innovative and stylish products.
3. Fashion Accessories - Fashion accessory companies can expand their offerings by including discreet personal safety tools that blend seamlessly with their designs.
4.7
Score
Popularity
Activity
Freshness
