The Apple Watch Pride Edition Sport Band Raises Awareness
Michael Hemsworth — May 11, 2023 — Social Good
The Apple Watch Pride Edition Sport Band has been shown off by the tech brand as a new accessory for consumers to pick up for Pride Month as a way to elevate their wearable with a touch of inclusivity.
The smartwatch strap features a white background accented by all the colors of the original Pride Flag alongside five others including black and brown for the Black and Latin communities, and those who have been lost or are living with HIV/AIDS. The pink, light blue and white symbolize trans and nonbinary people. The smartwatch strap has a playful, confetti-style pattern to make it a chromatic addition to any user's wrist.
The Apple Watch Pride Edition Sport Band is launching alongside the Pride Celebration iOS wallpaper and watch face. These initiatives are part of the brand's continued support for the LGBTQ+ community alongside funding of advocacy organizations.
The smartwatch strap features a white background accented by all the colors of the original Pride Flag alongside five others including black and brown for the Black and Latin communities, and those who have been lost or are living with HIV/AIDS. The pink, light blue and white symbolize trans and nonbinary people. The smartwatch strap has a playful, confetti-style pattern to make it a chromatic addition to any user's wrist.
The Apple Watch Pride Edition Sport Band is launching alongside the Pride Celebration iOS wallpaper and watch face. These initiatives are part of the brand's continued support for the LGBTQ+ community alongside funding of advocacy organizations.
Trend Themes
1. Inclusive Wearables - Companies can capitalize on inclusive messaging by offering wearable accessories with inclusive designs.
2. Pride-themed Tech Accessories - Businesses can tap into the LGBTQ+ community and boost sales by offering a variety of branded pride-themed tech accessories.
3. Virtual Pride Celebrations - Companies can create new marketing opportunities by partnering with different pride communities that would allow users to experience virtual pride events from anywhere they are.
Industry Implications
1. Tech - Tech companies can contribute to promoting inclusion and raising awareness by designing and launching tech accessories like the Apple Watch Pride Edition Sport Band.
2. Fashion - Fashion brands can support Pride Month by launching clothing, accessories and shoes with unique and inclusive designs.
3. Event Planning - Event planners should explore virtual events to create safer and more easily accessible pride events, as well as explore innovative ideas to elevate the user experience.
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