Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Michael Hemsworth — December 12, 2024 — Social Good
References: gooddeedsspirits & thespiritsbusiness
Good Deeds Whiskey Batch #2 has been created as a socially responsible spirit that will see proceeds donated to a good cause for every bottle sold. The spirit was created in August 2024 with WhistlePig straight rye along with Black Button Bourbon, and comes as the second expression arriving on the heels of the first that was launched in 2021. The spirit is available for preorder for $95, features a 45% ABV, will be available to the public starting December 13 and will be limited to 500 bottles.
Executive Director Sailor Guevara commented on the Good Deeds Whiskey Batch #2 saying, "I feel a deep commitment to support this mission. It is vital that we continue to champion access and support in the craft spirits industry for underrepresented individuals. The overwhelming support for this project during challenging times for craft producers highlights the strong, collaborative spirit that defines the American craft spirits industry.”
Executive Director Sailor Guevara commented on the Good Deeds Whiskey Batch #2 saying, "I feel a deep commitment to support this mission. It is vital that we continue to champion access and support in the craft spirits industry for underrepresented individuals. The overwhelming support for this project during challenging times for craft producers highlights the strong, collaborative spirit that defines the American craft spirits industry.”
Trend Themes
1. Socially Responsible Spirits - The rise of socially responsible spirits reflects growing consumer demand for products that contribute to positive social causes.
2. Collaborative Craft Initiatives - Collaborative initiatives in the craft spirits industry are fostering innovation by pooling expertise from various small producers.
3. Limited Edition Products - The trend of producing limited edition products is increasingly leveraging exclusivity to drive consumer interest and premium pricing.
Industry Implications
1. Craft Spirits - The craft spirits industry is undergoing a transformation where collaborative efforts can enhance diversity and cooperative growth.
2. Philanthropic Consumer Goods - Philanthropic consumer goods industries are capitalizing on the growing trend of consumers preferring products that support charitable endeavors.
3. Specialty Beverage Retail - The specialty beverage retail industry is being reshaped by the appeal of unique, limited releases that attract sophisticated buyers seeking exclusivity.
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