Caption Polish's New Lacquers Match a Wide Range of Skin Tones
Katherine Pendrill — January 20, 2017 — Fashion
References: captionpolish & usmagazine
Following in the footsteps of brands such as Christian Louboutin and L'Oréal, Caption Polish has announced the release of a new nail polish collection that will complement a wide range of skin tones. With 12 diverse shades to choose from, the new collection makes it easier for women of all ethnicities to find the perfect neutral polish.
The new Caption Polish collection consists of 12 lacquers that range from very fair to deep hued. The drive to create a more diverse range of nude lacquers was a longtime goal of company co-founder Greg Salo, whose mother is Korean and father is of Middle Easter decent. As Salo explains, "It was a natural desire of mine to make sure that every skin tone is represented in this new collection."
The collection has already caught the eye of influencers such as Jamie Chung, Jessica Chastain and Priyanka Chopra, and is sure to be a hit among consumers -- many of whom are eager for more diverse cosmetics options.
The new Caption Polish collection consists of 12 lacquers that range from very fair to deep hued. The drive to create a more diverse range of nude lacquers was a longtime goal of company co-founder Greg Salo, whose mother is Korean and father is of Middle Easter decent. As Salo explains, "It was a natural desire of mine to make sure that every skin tone is represented in this new collection."
The collection has already caught the eye of influencers such as Jamie Chung, Jessica Chastain and Priyanka Chopra, and is sure to be a hit among consumers -- many of whom are eager for more diverse cosmetics options.
Trend Themes
1. Diverse Nail Polishes - Beauty brands can capitalize on the growing demand for inclusive and diverse cosmetics by offering a wider range of colors and shades to cater to different skin tones.
2. Innovative Beauty Products - Beauty companies can embrace innovation by creating personalized and inclusive beauty products that cater to consumers' unique needs and preferences.
3. Celebrity-inspired Makeup Collections - Brands can collaborate with celebrities and influencers to reach wider audiences and generate buzz for their new makeup collections.
Industry Implications
1. Beauty Industry - Diverse nail polish collections are just one way for beauty companies to tap into the growing demand for inclusive and diverse cosmetics.
2. Fashion Industry - Fashion brands can create comprehensive beauty collections that complement their clothing lines and appeal to a wider range of consumers.
3. Entertainment Industry - Collaborating with celebrities and influencers on makeup collections can help brands tap into new markets and reach a broader audience.
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