Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
Mishal Omar — January 16, 2017 — Marketing
References: complimentaryorange & adsoftheworld
Ray of Sunshine is a charity that provides sick children in the United Kingdom with wishes and its new campaign works to take advantage of Blue Monday.
Blue Monday is said to be the saddest say of the year, with various statistics indicating that the end of celebratory holidays, the cold weather and the various bills that are still piled up from previous events take a toll on people's mental health. Ray of Sunshine's 'Complimentary Orange' campaign works to fight the effects of Blue Monday while also raising money. The campaign encourages consumers to write pleasantries on an orange and then pass it on to someone, with the hope that they will do the same for someone else.
The campaign comes with an accompanying hashtag #complimentaryorgange and works as a marketing technique for Ray of Sunshine so that more people donate on this "blue" day.
Blue Monday is said to be the saddest say of the year, with various statistics indicating that the end of celebratory holidays, the cold weather and the various bills that are still piled up from previous events take a toll on people's mental health. Ray of Sunshine's 'Complimentary Orange' campaign works to fight the effects of Blue Monday while also raising money. The campaign encourages consumers to write pleasantries on an orange and then pass it on to someone, with the hope that they will do the same for someone else.
The campaign comes with an accompanying hashtag #complimentaryorgange and works as a marketing technique for Ray of Sunshine so that more people donate on this "blue" day.
Trend Themes
1. Sadness-combating Campaigns - Disruptive innovation opportunity: Create campaigns that focus on combating sadness and improving mental health.
2. Blue Monday - Disruptive innovation opportunity: Develop products or services that address the specific challenges faced on the saddest day of the year.
3. Complimentary Orange - Disruptive innovation opportunity: Explore creative ways to use physical objects, like oranges, to spread positivity and raise funds for charitable causes.
Industry Implications
1. Charities - Disruptive innovation opportunity: Utilize innovative fundraising tactics and social media campaigns to reach more donors and increase funding.
2. Mental Health - Disruptive innovation opportunity: Invent new technologies or services that help combat sadness and improve mental well-being.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop unique and engaging marketing strategies that leverage current events and social media to promote a brand or cause.
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