Considering the popular theory that alcohol predates bread, it should come as no surprise that the April 2017 alcohol trends represent a variable and complex set of ideas. Not only does alcohol comprise countless types of beverages, but the cultures that surround styles of drinking also vary immensely.
Some see drinking as a high brow endeavor. For those, cocktails are often the drink of choice, and mixologists have continued to push the boundaries in April. Silent Pool's 'Cocktail Mists' are fragrant sprays that amateur bartenders can spritz on their cocktails as a type of liquid garnish, adding a multi-sensory dimension to their drink.
Beer culture, on the other hand, tends to eschew pretensions in favor of pure consumption. Function Brewery in Bloomington, Indiana, hosted an event in which it paired its beers with Girl Scout cookies.
Top 70 Alcohol Ideas in April

70
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer

69
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
68
Interactive LED Lounges
Melbourne's Spice Market Has Artificial Snow and Flying Scenery Nightly
67
Pop-Up Wine Shops
Aldi Süd is Set to Open a Temporary Wine Shop in Düsseldorf, Germany
66
Ultra-Modern Steel Wine Racks
The Siderio 'Dioniso Basic!' Standing Wine Rack is Elegant
65
Collaboration Liquor Flasks
The Macallan x Urwerk Flask is Crafted with Swiss Precision
64
Aged Alcohol Timepieces
The Glenlivet 1862 Whisky Watch Has the World's Oldest Scotch Inside It
63
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
62
Spy-Themed Bars
The Bletchley Requires Patrons to Crack Tricky Codes to Get Drinks
61
Luxuriously Mixed Wines
The Veuve Clicquot Rich Introduces Notes of Fruits and Vegetables
60
Springtime Sakura Parties
Japan's Kirin Brewery Offers Indoor Cherry Blossom-Viewing Events
59
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
58
In-Store Beverage Boutiques
This New Concept Target Store Boasts a Wine and Beer Shop
57
Caribbean Coconut Liqueurs
The Captain Morgan 'LocoNut' Coconut Rum Shot is Ideal for Summer
56
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
55
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
54
Fossil Libation Chillers
The Granite T-Rex Skull Whiskey Rocks are a Playful Way to Chill Drinks
53
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
52
Botanical Cocktail Syrups
Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners
51
Banana-Based Milks
Mooala's Plant-Based Milk is Made with a Base of Bananas
50
One-Day Brewery Festivals
Sambrook's Brewery is Launching Its Newest IPA with a Springtime Party
49
Cold Brew Cocktails
Corvus Coffee's Menu Celebrates Non-Alcoholic Cocktails Made with Coffee
48
Decadent Dessert Beers
The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation
47
Upcycled Car Coasters
These Arrive Alive Bar Coasters are Made from Wrecked Cars
46
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
45
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
44
Modernized Traditional Wine Labels
Kirnbauer Wines Have Been Branded to Accommodate Modern Designs
43
Social Cycling Tours
Cycle City Tours Allows Participants to Learn About Areas in a Unique Way
42
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
41
Seasonal Fruit Flavor Beers
Redd's Apple Ale is Available in Three New Refreshing Varieties
40
Opulent Cruise Ship Pubs
The Bonded Store Cocktail Bar Offers Craft Cocktails While at Sea
39
Champagne Dumpling Bars
This Japanese Bar Spotlights Gyoza and Champagne Pairings
38
Alcoholic Iced Coffee Cans
Baileys Iced Coffees Were Created in Response to Consumer Habits
37
Bespoke Spirit Festivals
The Gin & Vodka Festival Features Handcrafted Alcohol from All Over
36
Hop-Infused Lemonades
Zipfer HOPS Introduces a Unique Lemonade Flavor
35
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
34
Craft Brewery Hotels
BrewDog is Crowdfunding for the World's First Craft Beer Hotel
33
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
32
Brewery Cookie Tastings
Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
31
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
30
Hard Coffee Beverages
Bad Larry's is Introducing the World to Alcohol-Infused Coffee in a Can
29
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
28
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
27
Powdered Wine Packets
This Winery Introduced the World to a Wine Powder on April Fool's Day
26
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
25
Tequila-Flavored Beer
'Desperados Dos' is a New Flavored Beer from Heineken
24
Spirited Tropical Wines
Lola's Rosé Wine is to Be Enjoyed Without Rules and Restrictions
23
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
22
Inebriated Navigation Apps
The Ekisupaato Railway App Now Features a One-Touch 'Drunk Mode'
21
S'mores Stout Shakes
This St Patrick's Day Shake Recipe Incorporates Dark Beer and Chocolate
20
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
19
Protein-Rich Beer Pairings
Forked River Brewing Co. Created a Tasting Menu for Beer and Sausages
18
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
17
Awareness-Raising Craft Brews
Beechwood Brewing is Sharing a Message on Authentic Craft Beer
16
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
15
Clean Drink Menus
Caribou Coffee's Clean Label Drinks Do Not Include Any Artificial Ingredients
14
Expansive Alcohol Delivery Apps
'Minibar Delivery' Enables You to Order Alcohol for Quick Delivery
13
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
12
Fruity Homespun Beers
Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors
11
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
10
Leftover Brewery Malt Pastas
The Sfoglini BxB Radiators Flavored Pasta is Nutty and Hearty
9
Martini Hand Cream Pairings
Aidan Bowie's Vetiver Woodland Martini is Served with Hand Cream
8
Wine Delivery Apps
The Banquet App Allows Users to View Quality Wines and Order Them
7
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
6
Flavor-Simulating Tumblers
This Tumbler Gives Water the Taste of Lemonade with Electrodes
5
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
4
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
3
Wastewater-Brewed Beers
Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater
2
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
1
Irish Coffee Ice Creams
Tipsy Scoop's Coffee Ice Cream is a Special Release for St. Patty's Day
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Bitter Non-Alcoholic Aperitifs
Amarø Adds Bright Flavor to No-ABV & Low-ABV Serves
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Show-Inspired Beverages
Emily in Paris Inspired Ready-To-Drink Cocktail, 'Chamère,' Enters the US
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Golf Tournament-Inspired Cocktails
Bartesian Debuts its 'Southern Blossom' Capsule
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Alcoholic Boba Beverages
Boba Pops is the World's Only Patented Alcoholic Popping Boba
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Fruity Cannabis Drinks
CQ Offers Thirst-Quenching Low-Dose Spritzers
Refreshing Non-Alcoholic Beverages
The Mocktail Club Introduces the Latest Bali Breeze
Haunting Limited-Edition Beer Kits
Samuel Adams Debuts an At-Home Séance Kit
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Mother's Day-Ready Cocktails
Glenfiddich Boasts Two Spring-Inspired Cocktail Recipes for Moms
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Watermelon-Flavored Citrus Cocktails
Absolut Sprite Watermelon Has a Fruity Flavor and 5% ABV
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Soda-Inspired Beer Ranges
These Vault City Iron Brew Beers Pay Homage to the Scottish Soft Drink
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Alcohol-Free Beer Enhancers
Yops Natural Fragrance Solution Improves Non-Alcoholic Beer Flavor
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Stout-Inspired Cream Liqueurs
Ballycastle Stout is Launching at ALDI for St. Patrick's Day
Non-Alcoholic Margarita Dispensers
Almave is Celebrating Cinco de Mayo with Work-Safe Margaritas
Refreshing Tropical Mocktails
Peet's Summer 2025 Mocktail Bar Items Reimagine Classic Cocktails
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Flavor-Forward Alcohol-Free Beers
The Madrí Excepcional Zero is Arriving This March
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Low-Dose Alcohol Alternatives
Nowadays Cherry is Zero-Proof, THC-Infused & Limited-Edition
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Low-Alcohol Aperitivo Spirits
The New Berry Bros & Rudd Barrel-Aged Aperitivo Has Just a 1% ABV
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Branded Spirit Competitions
The Art of ITALICUS Aperitivo Challenge Returns in 2025
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Cocktail Tasting Pack
The Free AF Tasting Pack is Convenient and Delicious
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Effervescent Protein Drinks
Protein Works Doms Proteinon Has 20-Grams of Protein Per Glass
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Canned Spritz-Style Cocktails
FUNKIN Spritz Comes in Two Fresh Flavors
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
High-ABV Canned Cocktails
The Vosa Spirits High Line Tropics Collection Has Four Flavors
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Festivities-Inspired Seasonal Lagers
Lone Tree Brewing Company Debuts its Oktoberfest Beer
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Premium Sparkling Teas
Copenhagen Sparkling Tea Pairs Exceptionally with Dessert
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Beer Lover-Targeted Whiskeys
The Buffalo Trace Experimental Collection #26 is Made with Beer Hops
Artisan Spirit Cocktail Packs
Dillion's Small Batch Variety Packs Come in Vodka and Gin Options
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Dirty Martini Spritzes
Food & Wine's Dirty Martini Spritz is a Lower-ABV Riff on the Martini
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Climate-Conscious Cocktails
Fura's Journal of Future Foods Menu Explores Specific Ingredients
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Diverse Wine Festivals
There are a Variety of Wine Festivals for California Wine Month