Considering the popular theory that alcohol predates bread, it should come as no surprise that the April 2017 alcohol trends represent a variable and complex set of ideas. Not only does alcohol comprise countless types of beverages, but the cultures that surround styles of drinking also vary immensely.
Some see drinking as a high brow endeavor. For those, cocktails are often the drink of choice, and mixologists have continued to push the boundaries in April. Silent Pool's 'Cocktail Mists' are fragrant sprays that amateur bartenders can spritz on their cocktails as a type of liquid garnish, adding a multi-sensory dimension to their drink.
Beer culture, on the other hand, tends to eschew pretensions in favor of pure consumption. Function Brewery in Bloomington, Indiana, hosted an event in which it paired its beers with Girl Scout cookies.
Top 70 Alcohol Ideas in April
70
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer
69
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
68
Interactive LED Lounges
Melbourne's Spice Market Has Artificial Snow and Flying Scenery Nightly
67
Pop-Up Wine Shops
Aldi Süd is Set to Open a Temporary Wine Shop in Düsseldorf, Germany
66
Ultra-Modern Steel Wine Racks
The Siderio 'Dioniso Basic!' Standing Wine Rack is Elegant
65
Collaboration Liquor Flasks
The Macallan x Urwerk Flask is Crafted with Swiss Precision
64
Aged Alcohol Timepieces
The Glenlivet 1862 Whisky Watch Has the World's Oldest Scotch Inside It
63
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
62
Spy-Themed Bars
The Bletchley Requires Patrons to Crack Tricky Codes to Get Drinks
61
Luxuriously Mixed Wines
The Veuve Clicquot Rich Introduces Notes of Fruits and Vegetables
60
Springtime Sakura Parties
Japan's Kirin Brewery Offers Indoor Cherry Blossom-Viewing Events
59
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
58
In-Store Beverage Boutiques
This New Concept Target Store Boasts a Wine and Beer Shop
57
Caribbean Coconut Liqueurs
The Captain Morgan 'LocoNut' Coconut Rum Shot is Ideal for Summer
56
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
55
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
54
Fossil Libation Chillers
The Granite T-Rex Skull Whiskey Rocks are a Playful Way to Chill Drinks
53
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
52
Botanical Cocktail Syrups
Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners
51
Banana-Based Milks
Mooala's Plant-Based Milk is Made with a Base of Bananas
50
One-Day Brewery Festivals
Sambrook's Brewery is Launching Its Newest IPA with a Springtime Party
49
Cold Brew Cocktails
Corvus Coffee's Menu Celebrates Non-Alcoholic Cocktails Made with Coffee
48
Decadent Dessert Beers
The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation
47
Upcycled Car Coasters
These Arrive Alive Bar Coasters are Made from Wrecked Cars
46
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
45
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
44
Modernized Traditional Wine Labels
Kirnbauer Wines Have Been Branded to Accommodate Modern Designs
43
Social Cycling Tours
Cycle City Tours Allows Participants to Learn About Areas in a Unique Way
42
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
41
Seasonal Fruit Flavor Beers
Redd's Apple Ale is Available in Three New Refreshing Varieties
40
Opulent Cruise Ship Pubs
The Bonded Store Cocktail Bar Offers Craft Cocktails While at Sea
39
Champagne Dumpling Bars
This Japanese Bar Spotlights Gyoza and Champagne Pairings
38
Alcoholic Iced Coffee Cans
Baileys Iced Coffees Were Created in Response to Consumer Habits
37
Bespoke Spirit Festivals
The Gin & Vodka Festival Features Handcrafted Alcohol from All Over
36
Hop-Infused Lemonades
Zipfer HOPS Introduces a Unique Lemonade Flavor
35
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
34
Craft Brewery Hotels
BrewDog is Crowdfunding for the World's First Craft Beer Hotel
33
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
32
Brewery Cookie Tastings
Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
31
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
30
Hard Coffee Beverages
Bad Larry's is Introducing the World to Alcohol-Infused Coffee in a Can
29
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
28
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
27
Powdered Wine Packets
This Winery Introduced the World to a Wine Powder on April Fool's Day
26
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
25
Tequila-Flavored Beer
'Desperados Dos' is a New Flavored Beer from Heineken
24
Spirited Tropical Wines
Lola's Rosé Wine is to Be Enjoyed Without Rules and Restrictions
23
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
22
Inebriated Navigation Apps
The Ekisupaato Railway App Now Features a One-Touch 'Drunk Mode'
21
S'mores Stout Shakes
This St Patrick's Day Shake Recipe Incorporates Dark Beer and Chocolate
20
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
19
Protein-Rich Beer Pairings
Forked River Brewing Co. Created a Tasting Menu for Beer and Sausages
18
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
17
Awareness-Raising Craft Brews
Beechwood Brewing is Sharing a Message on Authentic Craft Beer
16
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
15
Clean Drink Menus
Caribou Coffee's Clean Label Drinks Do Not Include Any Artificial Ingredients
14
Expansive Alcohol Delivery Apps
'Minibar Delivery' Enables You to Order Alcohol for Quick Delivery
13
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
12
Fruity Homespun Beers
Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors
11
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
10
Leftover Brewery Malt Pastas
The Sfoglini BxB Radiators Flavored Pasta is Nutty and Hearty
9
Martini Hand Cream Pairings
Aidan Bowie's Vetiver Woodland Martini is Served with Hand Cream
8
Wine Delivery Apps
The Banquet App Allows Users to View Quality Wines and Order Them
7
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
6
Flavor-Simulating Tumblers
This Tumbler Gives Water the Taste of Lemonade with Electrodes
5
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
4
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
3
Wastewater-Brewed Beers
Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater
2
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
1
Irish Coffee Ice Creams
Tipsy Scoop's Coffee Ice Cream is a Special Release for St. Patty's Day
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Summer-Ready Scotch Whisky Cocktails
Glenfiddich Highlights Refreshing Summer Cocktail Recipes
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Non-Alcoholic Whiskey Cocktails
Dank & Dry Old Fashioned Uses Non-Psychoactive Cannabis Terpenes
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Espresso Martini Perfumes
Blend No. 83 is the World's First Espresso Martini Eau de Parfum
Bitter Non-Alcoholic Aperitifs
Amarø Adds Bright Flavor to No-ABV & Low-ABV Serves
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Show-Inspired Beverages
Emily in Paris Inspired Ready-To-Drink Cocktail, 'Chamère,' Enters the US
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
Gourmet Low-ABV Cocktails
Blake Lively's Betty Booze is a Line of Low-Alcohol Sparkling Cocktails
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Fruity Cannabis Drinks
CQ Offers Thirst-Quenching Low-Dose Spritzers
Refreshing Non-Alcoholic Beverages
The Mocktail Club Introduces the Latest Bali Breeze
Haunting Limited-Edition Beer Kits
Samuel Adams Debuts an At-Home Séance Kit
Beer-Flavored Breath Mints
Miller Lite Beer Mints Have a Libation Flavor with No Alcohol
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Rosé-Inspired Apéritifs
Très Rosé by De Soi is a Sparkling Non-Alcoholic Apéritif
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Non-Alcoholic Oktoberfest Beers
This Low-Calorie Beer Features Hints Of Cinnamon and Nutmeg
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Festive Cocktail Crackers
Moth's Cocktail Crackers Share Ready-to-Serve Cocktails in a Fun Way
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Boozy Tropical Ice Creams
Tipsy Scoop & 100 Coconuts Collaborated on a Limited-Edition Treat
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Non-Alcoholic Cocktail Tasting Pack
The Free AF Tasting Pack is Convenient and Delicious
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Ready-to-Pour Bottled Cocktails
These De Kuyper Cocktails Come in Six Delicious Varieties
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Premixed Spritz Cocktails
Saint Spritz Was Created by JoJo Fletcher as a Convenient Refreshment
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
High-ABV Canned Cocktails
The Vosa Spirits High Line Tropics Collection Has Four Flavors
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Cactus-Infused Craft Lagers
The 'Prickly Pear' Beer Offers a Unique Interpretation Of Summer Lager
Savory Beef Cocktails
The Savory Project Serves Unconventional Drinks Like "Thai Beef Salad"
Festivities-Inspired Seasonal Lagers
Lone Tree Brewing Company Debuts its Oktoberfest Beer
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Premium Sparkling Teas
Copenhagen Sparkling Tea Pairs Exceptionally with Dessert
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
Melon-Flavored Gin Spirits
June Watermelon by G'Vine is Made with 100% Natural Flavors
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Oktoberfest-Inspired German Lagers
This Delicious Festbier is Inspired By Marzen-Style Brews
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Dirty Martini Spritzes
Food & Wine's Dirty Martini Spritz is a Lower-ABV Riff on the Martini
Premade Alcohol-Free Gin Cocktails
Free AF Cucumber G&T is Crafted with Afterglow
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Flower-Infused Pale Ales
Yeastie Boys' Blokequet Encourages Men to Express Their Feelings
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Diverse Wine Festivals
There are a Variety of Wine Festivals for California Wine Month
Zero-Proof Brunch Beverages
FAUXMOSA is a Bubbly Alcohol-Free Mimosa with Botanical Flavors
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience