Sambrook's Brewery is Launching Its Newest IPA with a Springtime Party
Laura McQuarrie — March 22, 2017 — Marketing
References: eventbrite & eventmagazine
In celebration of Spring and the launch of its newest Session IPA, Sambrook's Brewery is launching the Sambrook's Brewery Spring Party 2017, which will take place at the brewery in South London.
As well as being able to enjoy a complimentary print for the price of a ticket, attendees will also be treated to live music, street food and bar snacks from local businesses. At the event, there will also be "mini brewery tours" and seasonal beers offered.
In the past, Sambrook's Brewery has experimented with the one-day festival format, such as for its Beer by the River event. Rather than waiting for festival season to show off its beers as a vendor, Sambrook's Brewery succeeds in drawing crowds by putting a focus on its beer first and foremost.
As well as being able to enjoy a complimentary print for the price of a ticket, attendees will also be treated to live music, street food and bar snacks from local businesses. At the event, there will also be "mini brewery tours" and seasonal beers offered.
In the past, Sambrook's Brewery has experimented with the one-day festival format, such as for its Beer by the River event. Rather than waiting for festival season to show off its beers as a vendor, Sambrook's Brewery succeeds in drawing crowds by putting a focus on its beer first and foremost.
Trend Themes
1. One-day Brewery Festivals - Short, outdoor brewery festivals that prioritize showcasing brewery products are trending as a way to draw crowds and promote beer.
2. Local Food and Drink Events - Small and local food and drink events that offer a variety of products from local businesses are becoming increasingly popular as a way to spark community engagement and support local economies.
3. Seasonal and Limited Beer Brews - The release of seasonal and limited edition beer brews is a growing trend that excites beer enthusiasts and provides new opportunities for breweries to differentiate their products.
Industry Implications
1. Craft Beer - The craft beer industry can benefit from showcasing their products with one-day brewery festivals and experimenting with different beer types and flavors.
2. Food and Beverage - The food and beverage industry can take advantage of the rise of local food and drink events by collaborating with local businesses and promoting their products as part of the event experience.
3. Tourism and Hospitality - The tourism and hospitality industry can leverage the popularity of seasonal and limited edition beer brews and brewery festivals to attract visitors and create unique event experiences.
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