Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors
Laura McQuarrie — March 3, 2017 — Lifestyle
References: smalltownbrewery & trndmonitor
To complement its line of best-selling Not Your Father's Root Beer products, Small Town Brewery is introducing a new line of Not Your Mom's brews.
This new line of beer puts a focus on comforting, fresh and summery all-American flavors like Strawberry Rhubarb and Apple Pie, as well as Iced Tea. The brewery notes that "The idea for Not Your Mom's was driven by consumer demand for fruit and tea flavors, which currently place within the top three most popular flavors across craft beer, cider and FMBs."
These fruit-flavored craft beer products are branded in a way that feels homespun and straight from the kitchen, but with an alcoholic twist. As a range of dessert-inspired beers, the sweet alcohol can be consumed straight out of the bottle or served as part of a decadent ice cream float.
This new line of beer puts a focus on comforting, fresh and summery all-American flavors like Strawberry Rhubarb and Apple Pie, as well as Iced Tea. The brewery notes that "The idea for Not Your Mom's was driven by consumer demand for fruit and tea flavors, which currently place within the top three most popular flavors across craft beer, cider and FMBs."
These fruit-flavored craft beer products are branded in a way that feels homespun and straight from the kitchen, but with an alcoholic twist. As a range of dessert-inspired beers, the sweet alcohol can be consumed straight out of the bottle or served as part of a decadent ice cream float.
Trend Themes
1. Fruit-infused Craft Beers - Creating craft beers infused with fruity flavors offers disruptive innovation opportunities for breweries to tap into the growing demand for fruit and tea flavors in the craft beer market.
2. Craft Beer Branding - Developing branding that evokes a homespun and kitchen-inspired feel presents disruptive innovation opportunities for breweries to differentiate themselves and attract consumers looking for unique and nostalgic beer experiences.
3. Dessert-inspired Alcoholic Beverages - Introducing dessert-inspired beers that can be enjoyed on their own or incorporated into decadent ice cream floats opens up disruptive innovation opportunities for breweries to create innovative and indulgent beverage offerings.
Industry Implications
1. Craft Beer - Craft breweries can explore the fruit-infused beer trend to appeal to a broader consumer base and stand out in the competitive craft beer industry.
2. Beverage Packaging - Packaging companies can take advantage of the craft beer branding trend by offering creative, homespun-inspired packaging solutions that align with the unique positioning of fruit-flavored craft beers.
3. Ice Cream and Frozen Desserts - Ice cream and frozen dessert companies can collaborate with breweries to create unique beer-infused ice cream flavors, capitalizing on the dessert-inspired alcoholic beverage trend and offering new indulgent options for consumers.
1.4
Score
Popularity
Activity
Freshness
