Zipfer HOPS Introduces a Unique Lemonade Flavor
Laura McQuarrie — March 18, 2017 — Marketing
References: brauunion & packagingoftheworld
HOPS is the name of a new product from Austria’s Zipfer brewery that pairs a distinctive lemonade flavor with hops. The brewery describes its new creation as a combination of "three quarters hopped lemonade and one quarter non-alcoholic Zipfer beer," which creates a product that's slightly sweet and sparkling, yet incredibly refreshing.
In order to position the new, non-alcoholic beverage product as an "urban drink," the brewery consulted Pichler & Gattringer Grafik Design for the creation of its packaging. The finished product design for HOPS look youthful and refreshing, but it also stands out in a way that distinguishes it from other products in comparable categories of non-alcoholic sparkling drinks, beer and even lemonade.
In all, the innovative drink offers a unique way to enjoy hoppy flavors in an entirely new way, outside of familiar beer beverages.
In order to position the new, non-alcoholic beverage product as an "urban drink," the brewery consulted Pichler & Gattringer Grafik Design for the creation of its packaging. The finished product design for HOPS look youthful and refreshing, but it also stands out in a way that distinguishes it from other products in comparable categories of non-alcoholic sparkling drinks, beer and even lemonade.
In all, the innovative drink offers a unique way to enjoy hoppy flavors in an entirely new way, outside of familiar beer beverages.
Trend Themes
1. Hop-infused Beverages - There is an opportunity to explore adding hops to other non-alcoholic drinks beyond lemonade for unique flavor profiles.
2. Youthful and Refreshing Packaging Design - Brands can stand out by creating packaging that is youthful and refreshing to attract younger consumers.
3. Combining Non-alcoholic Drinks - Brands can experiment with combining different non-alcoholic beverages to create a unique flavor experience.
Industry Implications
1. Beverage Industry - The beverage industry can consider adding hop-infused beverages to their product lineup to create unique flavor profiles.
2. Design Industry - The design industry can capitalize on the opportunity to help brands create youthful and refreshing packaging designs for their products.
3. Hospitality Industry - Restaurants and bars can experiment with combining different non-alcoholic beverages to create unique and refreshing mocktails for their customers.
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