The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
Michael Hines — March 28, 2017 — Tech
References: washingtonian & neatorama
This Super Mario Bros bar has become one of Washington D.C.'s most popular watering holes thanks to its decor and drink menu. The bar is a pop-up celebrating the annual blooming of the cherry blossoms. Two bars are behind the effort: Mockingbird Hill and Southern Efficiency. The former has turned its space into a real-life version of the "Super Mario" world whereas the latter decided to hang cherry blossoms from its ceiling.
The combined effort is called the Cherry Blossom Pub. It appears the Super Mario Bros bar is seeing a majority of the traffic, though, with long lineups and plenty of social media coverage. Once inside, drinkers are treated to a space that looks like it was ripped directly from one of the 8-bit classic's many levels. The drink menu is Mario-themed as well and features cocktails with names like "It's a Me, Amario" and "Princess Is in Another Castle." As mentioned the Super Mario Bros bar is a pop-up and will run until April 15th.
The combined effort is called the Cherry Blossom Pub. It appears the Super Mario Bros bar is seeing a majority of the traffic, though, with long lineups and plenty of social media coverage. Once inside, drinkers are treated to a space that looks like it was ripped directly from one of the 8-bit classic's many levels. The drink menu is Mario-themed as well and features cocktails with names like "It's a Me, Amario" and "Princess Is in Another Castle." As mentioned the Super Mario Bros bar is a pop-up and will run until April 15th.
Trend Themes
1. Pop-up Bars - The trend of creating pop-up bars with a unique theme and decor is disrupting the traditional bar industry.
2. Gaming-inspired Bars - The trend of creating bars based on classic video games, like Super Mario Bros, presents an innovative opportunity for the gaming and hospitality industries to collaborate.
3. Themed Drink Menus - The trend of designing drink menus based on a specific theme, such as Super Mario Bros, is creating new marketing and product opportunities for the beverage industry.
Industry Implications
1. Hospitality - The growing trend of gaming-inspired pop-up bars presents a unique opportunity for the hospitality industry to attract new customers and enhance the customer experience.
2. Gaming - The trend of themed bars inspired by classic video games, like Super Mario Bros, presents an innovative opportunity for the gaming industry to expand their market beyond traditional console and mobile gaming.
3. Beverage - The trend of designing drink menus based on a specific theme, such as Super Mario Bros, is creating new marketing and product opportunities for the beverage industry to appeal to a wider audience.
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