Celebrities often pave the way for culture and serve as influencers for numerous brands and campaigns, and this list of Celebrity Trends in 2019 highlight some of the most notable products, services and campaigns that famous figures have aligned themselves with.
The Gen Z-favored singer Billie Eilish tackled issues surrounding fame and body positivity in an illuminating and relatable ad for Calvin Klein's #MyCalvin's campaign. Departing from the use of models and other stereotypes seen in underwear ads, this campaign aimed to leverage the authentic nature of the singer to attract a younger demographic. On another note, Maroon 5 front man Adam Levine was named one of L'Oreal's beauty ambassadors, and has been promoting skincare for men, while rapper Kayne West launched a fashion incubator program to offer young talent the opportunity to excel.
For more pop culture ideas in the year ahead, check out Trend Hunter’s 2020 Trend Report.
Top 100 Celebs Trends in 2019
98
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
97
Gamer-Branded Burritos
Chipotle Teamed Up with YouTuber 'Myth' to Create the Myth Burrito
96
Ethereally Monochromatic Sports Collections
The Reebok x Victoria Beckham Boasts Supreme Elegance
95
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
94
Hip Hop Activism-Inspired Fashion
dead prez Collaborates with Supreme on a 2019 Fall Collection
93
Loungewear-Inspired Streetwear
paq's Spring/Summer 2019 Capsule is All About Cozy Streetwear
92
Rapper-Backed Housing Projects
Kanye West's Yeezy Home Project is Focused on Social Good
91
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
90
Chic Contemporary Power Fashion
This Inaugural Fenty Collection is Extravagantly Tailored
89
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
88
Celebrity-Branded Rubber Clogs
Post Malone Collaborated with Crocs to Produce a Duet Max Clog
87
Incredibly Realistic Temporary Tattoos
Inkbox's New Product is Exclusive to Its Physical Location
86
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
85
Ultra-Stylish Performance Sportswear Capsules
Victoria Beckham & Reebok Work on a Slick Launch
84
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
83
Knife-Inspired Hair Clips
Vinca Launches a Sharp and Edgy Hair Accessory on Its Platform
82
Tasteful Body-Celebrating Ads
This KKW BEAUTY Campaign Highlights Belly Rolls & Stretch Marks
81
Psychedelic Tie-Dye Band Shirts
NOT / APPLICABLE's Tie-Dye Grateful Dead Shirts Honor the 70s
80
Makeup Artist Eyeshadow Collaborations
The KKW Beauty x Mario Palette Features Metallic Hues
79
Themed Monthly Audio Releases
For June, Skullcandy Focuses on the Theme of Empowerment
78
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
77
Jewel-Shaped Perfume Releases
The New KKW Fragrance Collection is Inspired by Diamonds
76
K-Pop-Inspired Doll Releases
Mattel is Launching a Line of BTS Dolls That are Highly Detailed
75
Icon-Inspired Glamorous Sneakers
Vans is Releasing a Footwear Line That Honors David Bowie
74
TV Host Coffee Shops
Joanna Gaines Just Opened Her New 'Magnolia Press' Coffee Shop in Waco, Texas
73
Celebrity-Endorsed Ketchup Bottles
Ed Sheeran Has Collaborated with Heinz on a Bottle of 'EdChup'
72
Extravagantly Luxurious Casino Spaces
Palms Casino Resort Looks Toward Multi-Purpose Entertainment
71
High-Performance Galaxy Leggings
Ultracor's Galaxy Leggings are Ideal for the Space Lover
70
Humorous Meme-Inspired Apparel
Kylie Jenner Creates New Rise and Shine Merchandise Following Memes
69
Rapper-Owned Cannabis Companies
Drake's Marketing Tactic for More Life Growth Co. is Toronto-Based
68
Collaborative Color-Block Shoe Packs
Converse and Tyler the Creator Debut a Contrasting Capsule
67
Whimsical Band-Inspired Socks
Happy Socks' Beatles Collection Will Be Sure to Delight Fans
66
Members-Only Co-Working Spaces
Spring Place Beverly Hills Boasts a Luxurious & Focused Environment
65
Celebrity Lifestyle Pop-Ups
Gwyneth Paltrow Just Opened a Goop Pop-Up Store and Café in Tokyo
64
Rotating Digital Centerpieces
Take That's Concert is Illuminated by a Huge Spherical Installation
63
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
62
Celebrity-Led Sophisticated Cannabis Brands
The Tyson Ranch Boasts Flowers, Edibles and Extracts
61
Snack-Themed Mansions
The Life of Cheetos' Chester Cheetah is Revealed Through This Activation
60
K-Pop Celebrity-Centric Campaigns
Nike Korea Relies on Regional Pop Culture for Its New Campaign
59
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
58
Celebrity-Headed Leather Accessory Campaigns
Billie Eilish is the Face of This MCM Campaign
57
Celebrity-Honoring Shoes
The Versace x Concepts Emerald Green Chunky Sneakers Honor Jennifer Lopez
56
Abstract Fine Art Sculptures
Isaac Manevitz Debuts a Strikingly Bold Collection of Sculptures
55
Rapper-Designed Basketball Jerseys
Travis Scott Takes a Stab at the Houston Rockets Jerseys
54
Colorful Celeb Cannabis Brands
Leafs by Snoop is a Contemporary Cannabis Label by Snopp Dogg
53
90s Tour Bus Accommodations
The Tour Bus from Spice World is an Adventurous Airbnb Accommodation
52
Experiential Modeling Attractions
Tyra Banks' Modelland Combines Entertainment, Retail & Dining
51
Actress-Crafted Stick Cosmetics
Hilary Duff Teamed Up with Nudestix for the Day Dreamer Palette
50
Stunning Artist-Inspired Turntables
Pro-Ject Audio's Artist Range is for Hard-core Audiophiles
49
Artist-Designed Coffee Accessories
The Alchemist Art Café Pop-Up Spotlighted Designs by Futura
48
Sizable Graffiti Exhibitions
BEYOND THE STREETS Spotlights Artists Like REVOK, Murakami, and Vhils
47
Celeb-Inspired Furniture Accessory Posters
IKEA's New Ads Draw Inspiration from Marie Kondo
46
Printed Stylish Golf Wear
Steph Curry Spotlights Under Armour's Uniquely Designed Golf Collection
45
Charitable VIP Tour Experiences
Ozzy Osbourne and Omaze Team Up for a Unique Charitable Experience
44
Auctioned Failed Festival Merch
Proceeds from Fyre Festival's Merch Will Help Victims of the Scam
43
Chic 60s-Inspired Glasses
RETROSUPERFUTURE Partners with Ghali for Two Italian Eyewear Silhouettes
42
Interactive Sports Theme Parks
The Super Bowl Experience of 2019 Will Be Powered by Hyundai
41
Charitable Boot-Inspired Sneakers
Vic Mensa and Wolverine Unveil a 1000 Mile Combat Collection
40
Singer-Inspired Shoe Designs
This Iteration of the adidas SPEZIAL Sneakers Honors Liam Gallagher
39
Charitable Vegan Food Trucks
The 'I Love You Restaurant' is a Food Truck That Serves the Homeless
38
Iconic Uniquely Shaped Guitars
The Prince Estate Makes the Singer's Iconic Cloud Guitar Available
37
Former President-Backed Food Shows
Barack and Michelle Obama Will Launch a Food Show for Kids
36
Male Nail Polish Ambassadors
Jonathan Van Ness of 'Queer Eye' is Essie’s First Male Ambassador
35
Animated Live-to-Film Concerts
LA's the Hollywood Bowl Changes the Little Mermaid Experience
34
Rapper-Inspired Chip Flavors
Rap Snacks Launches New Flavors Honoring Cardi B and Migos
33
Memphis-Inspired Denim Capsules
Levis and Justin Timberlake Launch the Connection Collection
32
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
31
Classic Skater-Backed Sneakers
The New Balance Skateboarding Silhouette is Launched with Jamie Foy
30
Basketball-Inspired Reconstructed Sneakers
The Shoe Surgeon's New Creation is Targeted at NBA Fans
29
Extravagant VIP Passes
JAY-Z's Shawn Carter Foundation Gala Boasted Rolex Watches as VIP Passes
28
Rapper-Branded Cereal Boxes
Travis Scott Has His Very Own Astroworld-Themed Reese's Puffs Box
27
CBD-Infused Sparkling Water
MAD TASTY is a CBD Sparkling Water by Ryan Tedder & Interscope Records
26
Artist-Designed Stab-Proof Vests
Stormzy Wore an Article of Clothing That is Designed by Banksy
25
Website-Building Web Series
Wix's Web Series 'Up for Anything' Features Celebrities and Adventure
24
Dynamic Grocery Delivery Ads
Postmates Partners with Martha Stewart for a New 'Postmate It' Ad
23
Music-Centric Charity Events
Kanye West Gifts Sneakers to Orphans at the Masulita Children's Home
22
AI Dinner Experiences
Rag & Bone Fall 19 Was Unveiled with an Immersive Dinner & an AI Guest
21
Female-Led Medical Cannabis Brands
Whoopi & Maya Put Emphasis on Relieving Menstrual Discomfort
20
Popstar-Made Iridescent Headphones
Tove Lo Teamed Up with Urbanears for a Limited Edition Release
19
Boy Band Beer Labels
The Jonas Brothers are Featured on a New Coors Light Label
18
Designing with Artistic Intention
An Interview with Vic Mensa, Chicago Native, Rapper, & Activist
17
Celebrity-Backed Men's Skincare Lines
Adam Levine is Announced as the New L’Oréal Brand Ambassador
16
Musician-Led STEM-Learning Platforms
OK Go Sandbox Utilizes Music Videos to Clarify STEM Concepts
15
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
14
Cute Inclusive Swimsuit Designs
The Ashley Graham x Swimsuits For All Collab Boasts Retro Vibes
13
Anime-Informed eSports Collaborations
SNIPES and mousesports' Apparel Boasts Hip Hop Inspiration
12
Rapper-Launched Hemp Pre-Rolls
Post Malone Debuted the Quality-oriented Cannabis Brand Shaboink
11
Interactive AR Playgrounds
Google Pixel's Playmoji App Boasts Childish Gambino's Dance Moves
10
Athlete-Backed Limited Edition Basketballs
The Spalding X Kobe Bryant Boasts Mamba Snakeskin
9
Subtle Celebrity-Featuring Commercials
Charlie Sheen Teases His Rep in This Planters Commercial
8
Luxe Film-Derived Casino Contests
Palms Allows Individuals to Win Items from the Unstatus Quo Film
7
Reality Star Wine Collections
Kaitlyn Bristowe of the Bachelor is Launching Her Own Wine Line
6
Summery Actress-Developed Wines
Sarah Jessica Parker Partnered with Invivo on a Lineup of Wines
5
Celebrity-Backed Cannabis Brands
Seth Rogen & Evan Goldberg Initiate the Houseplant Cannabis Brand
4
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
3
Celebrity-Led Climate Change PSAs
This George Clooney PSA Approaches a Sensitive Topic with Humor
2
3D-Printed CEO Sculptures
The Beginning of the End by Sebastian ErraZuriz Depicts Tech Legends
1
Humorously Entertaining Deepfake Videos
Derpfakes Boasts an Upgrade on the Nicolas Cage Face Swap
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Australian-Made Influencer Skincare
Paullie is a New Gen Z Skincare Brand by Anna Paul
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Celebratory Jewelry Campaigns
David Yurman’s 2024 Holiday Campaign Features Notable Celebrities
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Singer-Customized Sneaker Ranges
The Billie Eilish x Converse Collection Includes Several Styles
Celebrity-Endorsed Pill Speakers
The Third Installment of the Beats x Kim Team-Up Has Arrived
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Creative-Inspired Denim Lines
7 For All Mankind Partners with Devon Lee Carlson in New Fall Launch
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Athleisure Style Influencers
Reebok Ambassador Angel Reese Wins 2024 FNAA Style Influencer
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
Singer-Led Lipstick Campaigns
Olivia Rodrigo Leads Lancôme’s Latest Evolution in Lipstick
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Musician-Inspired Game Characters
Singer Billie Eilish Arrives as the Newest Fortnite Hero
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Actor-Backed Electric Automobile Campaigns
Bradley Cooper Stars in the Rise of Electric Campaign
Celebrity-Backed Colognes
Montblanc has chosen John Legend as the Ambassador for its New Line
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Heritage-Driven Denim Campaigns
The Gap 'Get Loose' Campaign Stars Troye Sivan
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
LA-Inspired Spring Collections
7 For All Mankind Debuts the 'Forever LA, Forever Mankind' Campaign
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Celebrity-Endorsed Sneaker Campaigns
Foot Locker and Flo Milli Partner for 'Start with Sneakers'
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Fall Influencer-Backed Capsules
Liverpool Los Angeles Taps Caitlin Covington for a New Fall Line
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador