Nike Korea Relies on Regional Pop Culture for Its New Campaign
Kalin Ned — February 11, 2019 — Pop Culture
References: behance.net & behance.net
Nike Korea's new campaign is active, colorful and confident. Developed by Agency Wieden and Kennedy Tokyo, the marketing initiative spotlights a dynamic environment that is full of determination. Tied to the brand's womenswear, it seeks to empower and motivate its audience.
For the imagery, Nike Korea taps celebrities that will be able to get the message accross effortlessly. Among the individuals selected are Amber Liu and Chung Ha who are big in the K-Pop scene, TV comedian Park Na Rae, as well as Sung Hyun Park who has secured a title as the "number one golf player in the world," as well as soccer player Ji So Yun.
The eclectic mix of influences truly diversify Nike Korea's campaign and are sure to resonate with regional audiences at least on one account.
For the imagery, Nike Korea taps celebrities that will be able to get the message accross effortlessly. Among the individuals selected are Amber Liu and Chung Ha who are big in the K-Pop scene, TV comedian Park Na Rae, as well as Sung Hyun Park who has secured a title as the "number one golf player in the world," as well as soccer player Ji So Yun.
The eclectic mix of influences truly diversify Nike Korea's campaign and are sure to resonate with regional audiences at least on one account.
Trend Themes
1. Celebrity-centric Marketing - Opportunity for brands to leverage the popularity and influence of celebrities in their marketing campaigns.
2. Regional Cultural Integration - Opportunity to incorporate local culture and influencers into marketing initiatives to connect with regional audiences.
3. Empowerment Marketing - Opportunity for brands to create empowering messages that resonate with their target audience and motivate them.
Industry Implications
1. Fashion and Apparel - Fashion brands can use celebrity endorsements and cultural integration to attract customers and drive sales.
2. Entertainment and Media - Celebrity-centric campaigns can provide opportunities for media companies to create engaging content and collaborations.
3. Sports and Fitness - Sports brands can leverage the influence of famous athletes and create empowering marketing campaigns to inspire and engage consumers.
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