Rag & Bone Fall 19 Was Unveiled with an Immersive Dinner & an AI Guest
Laura McQuarrie — February 12, 2019 — Pop Culture
References: rag-bone & thecurrentdaily
At New York Fashion Week, the Rag Bone Fall 19 collection was shown at a dinner event with guests that included celebrities, as well as a 'Distinguished Guest' in the form of an artificial intelligence system.
'A Last Supper' was arranged with tables in a U-shaped formation, all facing a central screen, which allowed for cameras to observe, record and analyze the actions and conversations of dinner guests. This data was fed into the AI system in real-time and at the end of the night, words and phrases spoken by the guests were turned into a work of art before their eyes.
The intriguing and immersive dinner event also included a choreographed dance performance, the voice of musician Thom Yorke and a menu created by chef Ignacio Mattos.
'A Last Supper' was arranged with tables in a U-shaped formation, all facing a central screen, which allowed for cameras to observe, record and analyze the actions and conversations of dinner guests. This data was fed into the AI system in real-time and at the end of the night, words and phrases spoken by the guests were turned into a work of art before their eyes.
The intriguing and immersive dinner event also included a choreographed dance performance, the voice of musician Thom Yorke and a menu created by chef Ignacio Mattos.
Trend Themes
1. Artificial Intelligence in Events - Using AI technology to enhance experiences and capture data for personalized and immersive events.
2. Real-time Data Analysis - Utilizing real-time data analysis to create art and other interactive elements of an event.
3. Collaborative Technology Experiences - Incorporating a variety of technology-enabled experiences, such as dance performances and interactive menus, to transform traditional events.
Industry Implications
1. Event Planning - AI and real-time data analysis are disrupting traditional event planning and providing opportunities for creative and personalized experiences.
2. Art and Design - AI-integrated events are creating new opportunities for art and design, such as using real-time data to generate visual representations of conversations.
3. Hospitality - Technology-enabled experiences are transforming hospitality and creating a new level of engagement between guests and brands.
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