AI-Influenced Fashion

Fashion mirrors current experiences and the Collina Strada Spring 2024 ready-to-wear show poignantly captured the prevailing uncertainty people feel amidst economic and environmental instability. Collina Strada’s Hillary Taymour cited the "This is Fine" meme as inspiration and sent models down the runway with forced smiles and clenched fists. Prior to the New York Fashion Week show, Strada said, “Everything sucks. We’re all doomed. The world’s on fire, but we’re doing a fashion show because that’s what we know how to do.” Echoing this sentiment, the soundtrack of the show included lyrics like “Why are we here, the earth’s on fire?"

While AI is causing many creatives to fear for their jobs, Strada used it as a tool for creativity. The designer and her team fed all previous Collina Strada collections to artificial intelligence and worked for weeks to create designs with fresh yet chaotic elements.