This KKW BEAUTY Campaign Highlights Belly Rolls & Stretch Marks
Kalin Ned — February 15, 2019 — Pop Culture
References: twitter & designtaxi
Style icon Kim Kardashian has really come to her own and it is evident from this KKW BEAUTY campaign that celebrates the realities of the female body.
Surely, the intent behind the marketing initiative is to break free from the restrictive stigmas surrounding the physical representation of women of all ages. The photographs for the KKW BEAUTY campaign have been done in a very tasteful manner, isolating parts of the body that are usually of concern to individuals. From then on, the diversity-pushing and expectation-liberating photographs showcase a series of 'flaws' that are normal and should be accepted as features of the beauty and uniqueness of one's body. This includes belly rolls, stretch marks, and cellulite.
Surely, the intent behind the marketing initiative is to break free from the restrictive stigmas surrounding the physical representation of women of all ages. The photographs for the KKW BEAUTY campaign have been done in a very tasteful manner, isolating parts of the body that are usually of concern to individuals. From then on, the diversity-pushing and expectation-liberating photographs showcase a series of 'flaws' that are normal and should be accepted as features of the beauty and uniqueness of one's body. This includes belly rolls, stretch marks, and cellulite.
Trend Themes
1. Body-positive Advertising - Opportunity for beauty and fashion industry leaders to showcase diverse body types and break free from restrictive stigmas surrounding female beauty.
2. Celebrating Body Diversity - Opportunity for marketing teams to showcase diverse body types and celebrate the beauty and uniqueness of every body.
3. Tasteful Body Portrayal in Advertising - Opportunity for advertising agencies to highlight real, unedited aspects of the human body in a tasteful and respectful manner.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care brands to diversify their marketing and product offerings to include all body types.
2. Fashion - Opportunity for fashion brands to showcase diverse body types and break free from restrictive beauty norms.
3. Advertising - Opportunity for advertising agencies to lead the industry in tastefully portraying body diversity in marketing campaigns.
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