PUMA and NOAH Join Forces on a New Collection
References: highsnobiety
PUMA and NOAh work together on the second installation of their collaborative range and the new capsule is highlighted in a playful campaign inspired by nudist themes. It was first launched in June when the campaign striped away clothing and imagined a world where being nude was the norm.
This time around, two 'streakers' are seen running through a museum clothed amongst exhibitionists who are in the nude to represent the idealized 'norm.' The star items of the campaign include the Star sneaker, which has also been seen in the first campaign. This time, it spotlights the Pro Star, which is designed with a cream tonal palette detailed with bright green to contrast and rests atop a gum sole unit.
Image Credit: PUMA, NOAH
This time around, two 'streakers' are seen running through a museum clothed amongst exhibitionists who are in the nude to represent the idealized 'norm.' The star items of the campaign include the Star sneaker, which has also been seen in the first campaign. This time, it spotlights the Pro Star, which is designed with a cream tonal palette detailed with bright green to contrast and rests atop a gum sole unit.
Image Credit: PUMA, NOAH
Trend Themes
1. Playful Nudist-themed Fashion - The PUMA and NOAH collaboration highlights a playful campaign inspired by nudist themes, stripping away clothing and imagining a world where being nude is the norm.
2. Collaborative Capsule Collections - PUMA and NOAH's second installation of their collaborative range showcases a new capsule collection in a nudist-themed campaign.
3. Spotlight on Star Sneakers - The star items of the campaign are PUMA and NOAH's Star sneakers, with the Pro Star featuring a cream tonal palette and bright green accents.
Industry Implications
1. Apparel & Fashion - The nudist-themed campaign by PUMA and NOAH introduces a playful twist to the apparel and fashion industry.
2. Retail - The collaborative range by PUMA and NOAH in their nudist-themed campaign offers a unique retail opportunity.
3. Footwear - PUMA and NOAH's Star sneakers, featured in their nudist-themed campaign, offer a distinctive footwear option for consumers.
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