For June, Skullcandy Focuses on the Theme of Empowerment
Kalin Ned — June 7, 2019 — Art & Design
References: skullcandy & skullcandy
The theme of empowerment has been a focal point socially, politically and in terms of new product launches. Earlier this year, Skullcandy initiated a month-to-month campaign, during which the company "celebrates how music makes [people] feel." The mood-based activation revealed its theme for June and it is empowerment.
Teaming up with artist Leikeli47 and athlete Anna Gasser, the theme of empowerment boasts a limited edition drop. The aesthetic features a pink-infused pack that is stylish, functional and geared for individuals on-the-go. The key product in the range is Skullcandy's "massively popular true wireless headphone PUSH." In addition, the audio gadget is accompanied by a slick and stylish sling bag. The all-pink pack is available only through the month of June.
Teaming up with artist Leikeli47 and athlete Anna Gasser, the theme of empowerment boasts a limited edition drop. The aesthetic features a pink-infused pack that is stylish, functional and geared for individuals on-the-go. The key product in the range is Skullcandy's "massively popular true wireless headphone PUSH." In addition, the audio gadget is accompanied by a slick and stylish sling bag. The all-pink pack is available only through the month of June.
Trend Themes
1. Themed Monthly Audio Releases - Companies can take advantage of monthly campaigns centered around different themes to offer unique limited edition products based on those themes.
2. Empowerment Aesthetics - Creating stylish and functional products around themes of empowerment is an opportunity for brands to tap into a growing social and political trend.
3. Limited Edition Drops - Utilizing limited edition drops around themed monthly campaigns can create heightened demand for products and boost sales.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics space can use monthly campaigns to offer unique limited edition audio products.
2. Sportswear - Sportswear brands can use empowerment themes to design stylish products that resonate with consumers who value strength and resilience.
3. Music Streaming Services - Music streaming platforms can partner with brands to offer exclusive themed playlists to their subscribers based on current events and cultural trends.
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