RETROSUPERFUTURE Partners with Ghali for Two Italian Eyewear Silhouettes
Kalin Ned — July 29, 2019 — Pop Culture
References: retrosuperfuture & highsnobiety
RETROSUPERFUTURE has been quite adventurous with the collaborations it chooses to embrace and this one boasts two quite chic and incredibly unique silhouettes that can be categorized as Italian eyewear.
For this launch, the contemporary brand tapped up-and-coming Italian hip-hop artist Ghali who has stood out to listeners with his "trap-heavy records, as well as his keen eye for fashion." The luxury offering takes on the silhouette of RETROSUPERFUTURE's Sacro model. The object is interpreted in two chic colorways — one features "a black and velvety acetate," while the other has a more "classy mother-of-pearl finish." The Italian eyewear also nods to nostalgia as the form evokes the stylistic cues of the 60s.
The strikingly fashionable collaboration is offered to consumers for approximately $329 USD.
For this launch, the contemporary brand tapped up-and-coming Italian hip-hop artist Ghali who has stood out to listeners with his "trap-heavy records, as well as his keen eye for fashion." The luxury offering takes on the silhouette of RETROSUPERFUTURE's Sacro model. The object is interpreted in two chic colorways — one features "a black and velvety acetate," while the other has a more "classy mother-of-pearl finish." The Italian eyewear also nods to nostalgia as the form evokes the stylistic cues of the 60s.
The strikingly fashionable collaboration is offered to consumers for approximately $329 USD.
Trend Themes
1. 60s-era Nostalgia Eyewear - Fashion brands can capitalize on the current trend of vintage fashion by incorporating 60s-era design into their eyewear.
2. Collaborations with Emerging Artists - Partnering with up-and-coming artists in fashion collaborations can attract a younger and more diverse consumer base.
3. High-end Statement Eyewear - Offering luxury eyewear that combines unique design elements and premium materials at a higher price point can appeal to consumers seeking a distinctive fashion statement.
Industry Implications
1. Fashion - The fashion industry can utilize trends in eyewear design to develop and market highly sought-after products.
2. Music - The music industry can leverage fashion collaborations with emerging artists to expand their fan base and promote their music.
3. Luxury Retail - Luxury retailers can create demand by offering statement eyewear that is exclusive, expensive, and highly fashionable.
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