Wix's Web Series 'Up for Anything' Features Celebrities and Adventure
Ellen Smith — June 28, 2019 — Pop Culture
Sky diving fashion shows, airplane graveyard parkour and surfing DJs are among some of the short-form content viewers can expect from Wix's web series, 'Up for Anything.'
To complete the series, Wix has tapped some of the top talent that has used its services, and pieced together multiple adventure-packed episodes that spotlight various designers, personalities and public figures. Among the list of talent is DJ Steve Aoki, who found the videographer for his latest music video through her Wix website. Together, the pair flew to Hawaii to film a surf-inspired video, and Wix's web series joined to gather some behind the scenes footage.
This clever marketing campaign spotlights the major talent that benefit from Wix's services, while helping the brand to diversify its marketing.
To complete the series, Wix has tapped some of the top talent that has used its services, and pieced together multiple adventure-packed episodes that spotlight various designers, personalities and public figures. Among the list of talent is DJ Steve Aoki, who found the videographer for his latest music video through her Wix website. Together, the pair flew to Hawaii to film a surf-inspired video, and Wix's web series joined to gather some behind the scenes footage.
This clever marketing campaign spotlights the major talent that benefit from Wix's services, while helping the brand to diversify its marketing.
Trend Themes
1. Short-form Content Marketing - The success of Wix's web series highlights the potential for short-form content marketing to be used as a tool to diversify brand marketing strategies.
2. Branded Content Partnership - The partnership between Wix and various public figures and designers highlights the growing trend of branded content partnerships to achieve successful marketing campaigns.
3. User-generated Content Promotion - Wix's usage of user-generated content in their web series shows the power of user-generated content promotion for brand marketing and engagement.
Industry Implications
1. Digital Marketing - The success of Wix's web series highlights the potential for digital marketing to incorporate more forms of content marketing, including short-form videos.
2. Entertainment - The successful execution of Wix's branded content partnership with various public figures and designers demonstrates the potential for more collaborations between brands and entertainment industry figures.
3. Web Design and Development - Wix's web series highlights how web design and development platforms can utilize user-generated content to promote their services and showcase the success of their clients.
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