Coach's Find Your Courage Campaign Stars Virtual Human imma
Laura McQuarrie — February 21, 2024 — Marketing
References: ww.fashionnetwork
Find Your Courage is a new campaign from Coach that sits at the intersection of physical and virtual worlds. As the brand describes, "The campaign is inspired by the way today's younger generations are redefining what it means to be 'real' through the lens of many concepts of self—and the courage it takes to navigate and embrace the complex layers of identity." In line with this, the campaign influenced by artificial intelligence and created using CGI stars imma, a digital creator recognizable for her cropped bright pink hair.
Alongside the virtual human, model and digital creator imma, Lil Nas X, Camila Mendes, Youngji Lee, Kōki and Wu Jinyan also star in the Coach Find Your Courage campaign.
Alongside the virtual human, model and digital creator imma, Lil Nas X, Camila Mendes, Youngji Lee, Kōki and Wu Jinyan also star in the Coach Find Your Courage campaign.
Trend Themes
1. Virtual Human Models - Exploring the intersection of physical and virtual worlds through CGI-created fashion campaigns.
2. Artificial Intelligence Influenced Campaigns - Harnessing AI to redefine concepts of 'real' and embrace complex layers of identity in fashion advertising.
3. Digital Creator Collaborations - Engaging with digital creators like imma to bring authenticity and innovation to fashion marketing.
Industry Implications
1. Fashion & Apparel - Integrating CGI and virtual humans to disrupt traditional fashion marketing strategies.
2. Advertising & Marketing - Utilizing AI and digital creators to create impactful and boundary-pushing advertising campaigns.
3. Artificial Intelligence Technology - Enhancing identity exploration through AI-powered campaigns and virtual collaborations in the technology sector.
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