Mattel is Launching a Line of BTS Dolls That are Highly Detailed
Kalin Ned — March 19, 2019 — Life-Stages
References: twitter & huffingtonpost
Mattel recently announced the upcoming release of a range of BTS dolls which will prove to be highly of interest to fans of the K-pop genre.
BTS is a seven-member South Korean boy band who has received quite the surge in popularity, especially on the Internet. As the genre is steadily entering the category of mainstream audience preferences, it is really no surprise that Mattel chose to honor the group with a highly detailed line of BTS dolls. From the "fully poseable arms, legs, hands, and feet" to the accuracy-oriented design direction, the release is already highly expected by the "K-pop group's famously fierce fans."
Mattel's BTS dolls range can also be treated as a collector's set as individuals will surely be striving to grab the toy likeness of all seven members.
Photo Credits: Associated Press
BTS is a seven-member South Korean boy band who has received quite the surge in popularity, especially on the Internet. As the genre is steadily entering the category of mainstream audience preferences, it is really no surprise that Mattel chose to honor the group with a highly detailed line of BTS dolls. From the "fully poseable arms, legs, hands, and feet" to the accuracy-oriented design direction, the release is already highly expected by the "K-pop group's famously fierce fans."
Mattel's BTS dolls range can also be treated as a collector's set as individuals will surely be striving to grab the toy likeness of all seven members.
Photo Credits: Associated Press
Trend Themes
1. K-pop-inspired Dolls - A trend of creating highly detailed dolls inspired by popular K-Pop bands such as BTS, targeting fans of the genre.
2. Mainstream Acceptance of K-pop - The growing acceptance of K-Pop music and culture into the mainstream, leading to more collaborations and products like the BTS dolls.
3. Collector's Sets for Toy Likeness - The rise of collector's sets for toys, where fans strive to collect the likeness of all members from popular bands like BTS.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the K-Pop trend by creating dolls and merchandise inspired by popular K-Pop groups like BTS.
2. Music and Entertainment - The music and entertainment industry can leverage the growing popularity of K-Pop to collaborate with toy manufacturers and create merchandise for fans.
3. Collectibles and Memorabilia - Companies specializing in collectibles and memorabilia can tap into the demand for collector's sets of K-Pop-inspired dolls and similar products.
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