BeReal is Looking for "The Realest Person on Earth"
Laura McQuarrie — October 11, 2023 — Marketing
References: RealestPersonOnEarth & adweek
BeReal, the social media app that asks users to post unfiltered photos of themselves once a day, is on the hunt for "The Realest Person on Earth." In its search for the face of its global billboard campaign, BeReal is beginning its first major marketing effort and The Realest Person on Earth will succeed in convincing both the brand, its employees and other users that they have nothing to hide.
In an age where social media is often synonymous with curated and edited perfection, BeReal sets itself apart by emphasizing authenticity and in-the-moment sharing, reminding all social media users that imperfections and spontaneity make life truly unique.
This campaign has the potential to offer a big reward for one unapologetic social media user who is unafraid of sharing moments that range from raw and relatable to mundane.
In an age where social media is often synonymous with curated and edited perfection, BeReal sets itself apart by emphasizing authenticity and in-the-moment sharing, reminding all social media users that imperfections and spontaneity make life truly unique.
This campaign has the potential to offer a big reward for one unapologetic social media user who is unafraid of sharing moments that range from raw and relatable to mundane.
Trend Themes
1. Authentic Ambassador Campaigns - BeReal's search for 'The Realest Person on Earth' highlights the trend of brands seeking authentic ambassadors who can promote their values and connect with consumers on a human level.
2. Emphasizing Authenticity in Social Media - BeReal's focus on unfiltered photos and in-the-moment sharing reflects the trend of social media platforms aiming to counter the perception of curated and edited perfection and instead celebrate genuine, imperfect experiences.
3. Rewarding Unapologetic Social Media Users - BeReal's campaign offers a high-value incentive for social media users who are willing to share unvarnished moments, encouraging a trend of embracing vulnerability and promoting a more authentic online presence.
Industry Implications
1. Social Media - BeReal's authenticity-driven approach presents opportunities for social media platforms to differentiate themselves by prioritizing genuine connections and unfiltered content.
2. Marketing and Advertising - BeReal's search for 'The Realest Person on Earth' demonstrates the potential for disruptive innovation in marketing campaigns, where brands focus on finding relatable brand ambassadors rather than relying solely on traditional celebrity endorsements.
3. Digital Photography and Imaging - BeReal's emphasis on unfiltered photos showcases the potential for disruptive innovation in digital photography and imaging, pushing for a shift away from heavily edited visuals and towards highlighting genuine moments captured in real time.
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