Tyra Banks' Modelland Combines Entertainment, Retail & Dining
Laura McQuarrie — February 5, 2019 — Pop Culture
References: model-land & prnewswire
Tyra Banks recently announced her newest venture, Modelland, a new experiential retail attraction that has been a decade in the making. Modelland is set to "intersect a fantasy version of the modeling world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events" just steps away from the beach in Santa Monica.
With Modelland, all expressions of beauty are celebrated and the attraction aims to redefine what a model really is. As Banks says, "I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."
The new attraction is set to open in late 2019 at Macerich's Santa Monica Place, with hard hat tours of Modelland beginning this August.
With Modelland, all expressions of beauty are celebrated and the attraction aims to redefine what a model really is. As Banks says, "I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."
The new attraction is set to open in late 2019 at Macerich's Santa Monica Place, with hard hat tours of Modelland beginning this August.
Trend Themes
1. Experiential Retail Attractions - Modelland combines entertainment, retail, and dining to create an immersive, interactive experience that could change the way people shop.
2. Fantasy-based Entertainment - Modelland's focus on creating a fantasy world for visitors to inhabit presents opportunities for innovation in amusement park and theatrical productions.
3. Inclusivity in Beauty - Modelland's emphasis on celebrating all expressions of beauty could inspire disruption in the beauty industry's traditional ideals and marketing strategies.
Industry Implications
1. Retail - Modelland's fusion of entertainment and retail, along with its interactive and immersive environment, presents an opportunity for retailers to create engaging shopping experiences.
2. Entertainment - Modelland's combination of theatrical elements and interactive experiences could disrupt traditional amusement park and entertainment experiences.
3. Beauty - Modelland's message of inclusivity and celebration of unique beauty presents opportunities for brands and businesses in the beauty industry to embrace a more diverse audience and marketing approach.
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