Victoria Beckham & Reebok Work on a Slick Launch
Kalin Ned — January 23, 2019 — Pop Culture
References: reebok & highsnobiety
The latest, ultra-elegant sportswear capsule is issued by performance-focused brand Reebok and Victoria Beckham. The collaboration sees ranges for men, women, as well as a few unisex silhouettes.
The garments in the Spring 2019 drop combine fashion-forward sensibilities and performance-enhancing features. As a result, the clothing has the ability to undergo an effortless transition from the gym to the street and vice versa. Suiting the lifestyle of contemporary individuals, the Reebok x Victoria Beckham sportswear capsule is all about versatility, comfort, and style. As expressed by the celebrity, "each piece is designed to flex, adapt and transition for the optimum workout [...] and to blend seamlessly into any wardrobe."
The color palette of the collection is well-curated, with an accurate balance of vibrant hues. While subtle nuances like camel, silver, and grey are quite dominant in the sportswear capsule, strong hints of orange contribute with an attention-captivating detail.
The garments in the Spring 2019 drop combine fashion-forward sensibilities and performance-enhancing features. As a result, the clothing has the ability to undergo an effortless transition from the gym to the street and vice versa. Suiting the lifestyle of contemporary individuals, the Reebok x Victoria Beckham sportswear capsule is all about versatility, comfort, and style. As expressed by the celebrity, "each piece is designed to flex, adapt and transition for the optimum workout [...] and to blend seamlessly into any wardrobe."
The color palette of the collection is well-curated, with an accurate balance of vibrant hues. While subtle nuances like camel, silver, and grey are quite dominant in the sportswear capsule, strong hints of orange contribute with an attention-captivating detail.
Trend Themes
1. Fashion-forward Performance - Opportunity for brands to create sportswear that combines fashion-forward design with performance-enhancing features.
2. Versatile Gym-to-street Clothing - Demand for sportswear that easily transitions from the gym to the street, catering to the lifestyle of contemporary individuals.
3. Well-curated Color Palettes - Focus on creating sportswear collections with carefully selected and balanced color palettes to attract attention.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to collaborate with high-end fashion designers to create high-performance yet stylish clothing.
2. Fashion - Opportunity for fashion brands to expand their product lines and cater to the growing demand for fashionable sportswear.
3. Lifestyle - Opportunity for lifestyle brands to incorporate versatile and stylish sportswear into their product offerings, appealing to fitness-conscious consumers.
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