The Jonas Brothers are Featured on a New Coors Light Label
Katherine Pendrill — October 12, 2019 — Pop Culture
Though Coors Light is not usually associated with boy band-loving consumers, it looks like the brand may have started singing a different tune because it recently teamed up with the Jonas Brothers on the latest Coors Light label. Though it may seem like an unlikely collab, the new label is sure to be a hit among Jonas Brothers fans.
This August, the Jonas Brothers kicked off the North American leg of their Happiness Begins tour. However, while they were in Denver, Colorado, they got to do more than just perform. The boys stopped by the Coors brewery in nearby Golden, Colorado, and took the time to make their own special batch of beer with a custom Coors Light label. In a hilarious twist on the classic Coors Light label, Nick, Joe, and Kevin had their faces etched into the image of the mountainside. As the boys explained, "We can’t wait for our fans to try the limited-edition six-packs of Coors Light that we helped to brew," adding that it's “pretty amazing that our faces are on the iconic mountains on the bottle.”
Image Credit: Coors Miller.
This August, the Jonas Brothers kicked off the North American leg of their Happiness Begins tour. However, while they were in Denver, Colorado, they got to do more than just perform. The boys stopped by the Coors brewery in nearby Golden, Colorado, and took the time to make their own special batch of beer with a custom Coors Light label. In a hilarious twist on the classic Coors Light label, Nick, Joe, and Kevin had their faces etched into the image of the mountainside. As the boys explained, "We can’t wait for our fans to try the limited-edition six-packs of Coors Light that we helped to brew," adding that it's “pretty amazing that our faces are on the iconic mountains on the bottle.”
Image Credit: Coors Miller.
Trend Themes
1. Celebrity Collaborations - Collaborating with celebrities to create limited edition products can attract new consumer segments and drive sales.
2. Personalized Packaging - Introducing personalized packaging that resonates with fans of music or sports can create buzz and drive interest in the product.
3. Concert Merchandise - Expanding merchandise beyond traditional items to include temporary branding on consumable products can create new revenue streams for touring musicians.
Industry Implications
1. Alcohol - Partnering with music artists to create limited edition products can help alcohol brands differentiate themselves and create excitement among consumers.
2. Packaging - Brands can leverage the customization trend to create personalized packaging options for various products, attracting consumers who seek unique offerings.
3. Entertainment - Temporary branding on consumable products can provide a unique opportunity for musicians, athletes, and other entertainers to expand their merchandise offerings and capitalize on fan loyalty.
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