Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Celebrity-Endorsed Sneaker Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Foot Locker and Flo Milli Partner for 'Start with Sneakers'

— June 13, 2024 — Fashion
Foot Locker has partnered with rapper Flo Milli for the 'Start with Sneakers' campaign, aiming to elevate its women's business with new products and engaging in-person events throughout 2024. The campaign aims to showcase the latest trends through a social media campaign targeting Gen Z fashion enthusiasts, highlighting the versatility of sneakers in creating various styles.

The latest campaign, titled 'The Striper Within,' features Flo Milli modeling New Balance outfits inspired by Foot Locker's signature stripes. In this campaign, Flo Milli examines her wardrobe choices while standing in front of a mirror and seeks guidance from her inner Striper, resulting in a series of fashionable looks curated by Foot Locker.

Start with Sneakers is redefining sneaker culture by prioritizing social media and consumer preferences. It capitalizes on the recent success of Flo Milli's highly anticipated third studio album and nationwide tour, aligning with her Gen Z fan base and social media-driven trends.

Image Credit: Foot Locker
Trend Themes
1. Celebrity-inspired Streetwear - Leveraging the popularity of influential artists like Flo Milli, brands can create limited-edition collections that merge street style with high fashion.
2. Social Media-driven Fashion Campaigns - Utilizing platforms like Instagram and TikTok, businesses can engage Gen Z consumers by showcasing versatile looks through dynamic, celebrity-fronted campaigns.
3. Event-centric Brand Promotions - Promoting products through exciting, in-person events allows brands to build stronger community ties and create memorable consumer experiences.
Industry Implications
1. Footwear - Collaborations between sneaker companies and popular celebrities open avenues for creating exclusive collections that cater to niche fashion trends.
2. Retail Marketing - Harnessing the power of social media influencers can revolutionize how brands reach and captivate their target audience, especially within the Gen Z demographic.
3. Entertainment - Partnering with musicians on marketing initiatives can align promotional efforts with cultural moments, driving higher engagement and brand loyalty.
4.4
Score
Popularity
Activity
Freshness