Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Laura McQuarrie — March 14, 2024 — Pop Culture
References: skims & ca.movies.yahoo
Skims debuted its first national TV commercial during the 2024 Oscars and the Skims Lab spot created with Wieden+Kennedy introduces Kim Kardashian as a chief engineer and scientist who works with "Klones" to ensure her products live up to the claims they make. The ad immerses viewers in the Skims universe, emphasizing features like wearability, durability and overall smoothness. "We really wanted to bring viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty, yet extravagant way," said Kim Kardashian in a press release.
Like the aesthetic of the shapewear brand's pop-up stores, the feel of the ad is sleek and futuristic, and it visually conveys the out-of-this-world wear-testing that goes into perfecting each next-generation design.
Like the aesthetic of the shapewear brand's pop-up stores, the feel of the ad is sleek and futuristic, and it visually conveys the out-of-this-world wear-testing that goes into perfecting each next-generation design.
Trend Themes
1. Futuristic Shapewear Advertising - Immersing viewers in a sleek and visually compelling universe to emphasize wearability and durability of products in a witty yet extravagant manner.
2. Celebrity-centric Branding Strategy - Leveraging famous personalities like Kim Kardashian to take on innovative roles in product development narratives for brand immersion.
3. Next-generation Product Testing - Highlighting out-of-this-world wear-testing processes that lead to the perfection of each design in a futuristic and engaging way.
Industry Implications
1. Fashion and Apparel - Exploring new approaches in advertising and product testing to elevate brand storytelling and customer engagement in the fashion industry.
2. Celebrity Partnerships - Creating opportunities for celebrities to collaborate with brands in innovative ways, blurring the lines between traditional endorsements and immersive storytelling.
3. Creative Marketing Agencies - Discovering avenues to blend creativity with technological advancement in brand campaigns to captivate audiences and drive brand loyalty.
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