The 2016 sports trends seem to indicate that interest in sports is expanding beyond the traditional games and activities. Rather than focusing exclusively on the five or so sports that are hugely popular thanks to their professional leagues, the 2016 sports trends emphasize alternative approaches to fitness and athletics. To learn about those implications going into the new year, our FREE 2017 Trend Report can give depth and insight.
Many of the sports and activities highlighted in the top 2016 sports trends are unconventional and extreme. Skiing is a relatively unexceptional winter sport, but the 'Wingjump' suits let adrenaline-seeking skiers catch extra air. Further, the 'H2O Ninja Mask' is a specialized full-face snorkeling mask for swimmers in tropical waters.
Athletics have increased in popularity even among people who aren't much for specific sports or games, and fitness products are a great outlet for those people. The Reebok x Tristan Eaton 'Graffiti Collage Collection,' for example, is attractive activewear that's great for exercising.
Top 100 Sports Trends of 2016
100
Stand-Up Aquatic Pedal Boards
Hobie Mirage Eclipse Boards are Like Step Machines for the Water
99
Lightweight Engine-Equipped Kayaks
The 'KMB' Kayak Boat is Outfitted with a Powerful Gas Engine
98
Knife-Throwing Leagues
Toronto Knife Throwing Organization Takes Target Practice to the Extreme
97
Axe Throwing Events
Bad Axe Throwing Puts a Spin on a Stereotypical Canadian Sport
96
Aesthetically Pleasing Fitness Equipment
The 'Femton' Gym Gear is Made from Natural Materials
95
Stability-Enhancing Workout Equipment
The Legend Push Up Bars Promote Enhanced Muscle Growth
94
Powerful Water Jet Engines
The SCUBAJET Supplies Aquatic Equipment with More Speed
93
Adventurous Biking Getaways
CLIF Bar Led a High-Energy Event in Whistler for Crankworx
92
Ergonomic Waterproof Shoes
The Nike LunarEpic Flyknit Shield Sport Shoe Protects from the Elements
91
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
90
All-In-One Fitness Equipment
The 'Move It' Device Helps Consumers Exercise at Home
89
Hydrodynamic Scuba Equipment
The 'Pearl Diver' Scuba Regulator Streamlines Underwater Movement
88
Winter Sport Wings
The 'Wingjump' Aids Ski Jumping by Providing Skiers with Wings
87
Eco-Friendly Workout Accessories
The 'H² Kit' Provides Everything Needed to Stay Active
86
Graffiti-Inspired Active Apparel
This Collection of Clothing for Yoga Celebrates Street Art
85
Boutique Boxing Gyms
'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic
84
Thoughtful Twisting Bicycles
The Somerset Folding Bike by Kaiser Chang Boasts a U-Shaped Frame
83
Upper Body Workout Aids
ToneX Turns Even Low-Intensity Activities Into Upper Body Workouts
82
Running Shoe Bicycle Tires
This Attention-Grabbing Shoe Bike Has Footwear-Featuring Wheels
81
Trainer-Inspired Sportswear
The NTM x Sneaker Tight Matches the Nike Free Transform Flyknit
80
Customizable Cyclist Lights
The 'STELLIGHT' LED Bicycle Light Can be Customized via Smartphone
79
Custom Online Bike Builders
Diamondback Bicycles Invites Consumers to Adapt Their Model with Ease
78
Hand Signal Indicators
'beSEEN' Cycling Gloves Activate When Hands are Removed from the Handlebars
77
Alluring Activewear Collections
This 'Adore Me' Collection Promises Comfort and Style
76
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
75
Athletic Training Resistance Suits
The Bas Rutten Mass Suit Provides Exercise Resistance
74
Customizable Exercise Devices
The 'ARC-NRG PushUp' is for Newbies and Experienced Athletes
73
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
72
Online Gaming Workout Bikes
Zwift Provides a Cycling Workout with a Video Game Twist
71
Nursing Sports Bras
Boob's Nursing Sports Bra Features Front Clips for Easy Infant Feeding
70
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
69
Multipurpose Fish Tools
The Kombo's Sleek Design Hides a Fully Functional Fishing Kit
68
E-Bike Conversion Accessories
The TranzX Works is a Sleek Battery that Turns Bikes into E-Bikes
67
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
66
Vibrant Visibility Cyclist Jackets
The Urban Circus Fashion Tech Jackets Keep Wearers Safe
65
Connected Cycling Devices
'Beakor' Brings the Internet of Things to Urban Cyclists
64
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
63
Experiential Football Boutiques
The Hat Trick Store in Alloza Features 100 Suspended Balls
62
Sustainable Wooden Paddle Boards
The Jarvis Boards are Made with Recycled and Reclaimed Lumber
61
Expansive Bouldering Facilities
The Austin Bouldering Project Offers Up To 300 Bouldering Routes
60
Vision-Enhancing Scuba Equipment
The AAK 180 Dive Mask Provides Unobstructed Underwater Views
59
Sophisticated Performance Sportswear
The Newest Lacoste Sport Collection Fuses Function and Style
58
Futuristic Fixies
The 3BEE Bicycle is a 3D-Printed Sci-Fi Design
57
Affordable Fitness Trackers
The Garmin Vívofit Fitness Band is Simple, Long-Lasting and Motivating
56
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
55
Modular Jet Drives
The Bixpy Jet Drive Promises Improved Watersport Performance
54
Motorized Rescue Boards
The RESQ Lifeguard Board Saves Valuable Time in Lifesaving Efforts
53
Sophisticated Athletic Wear
Tim Coppen's Designs for Under Armour Includes Suiting and Chinos
52
Robot-Made Sneakers
adidas' Futurecraft M.F.G Sneakers are Made Almost Entirely by Robots
51
Inexpensive Electric Bikes
A Fundraising Campaign for These Bikes Delivers Them Upon Ordering
50
Multi-Functional Sports Clothing
This Activewear Conveniences the Lives of Those Using It
49
Rubber-Track Rollerblades
These Rollerblades Move On Tracks Like Military Tanks
48
High-Tech Sport Shops
Sport Chek's Flagship Sports Retail Store in Vancouver Embraces Technology
47
Speed-Increasing Sportswear
The Nike Vapor Track & Field Kits Boasts AeroSwift Technology
46
Discreet Expandable Pouches
The SPIbelt Provides a useful Pocket to Store Valuables When On-the-Go
45
Sports-Ready Knitwear
Nike's 'Tech Knit' Boasts Warm Yet Breathable Material for Working Out
44
Infinity Sport Scarves
The 'Hooded Infinity Sport Towel' Lets Gym-Goers Carry Towels with Ease
43
Affordable Electric Bicycles
The 'Propella' Electric Lightweight Bike Offers Enhanced Range
42
Ergonomic Yoga Blocks
The Curved Shape of 'Bhoga' Blocks Help Yogis Deepen Their Practice
41
Flexible Protective Sportswear
BLINDSAVE Easily Adjusts to Its Wearer's Body for Optimum Comfort
40
Bespoke Fitness Equipment
PENT. Creates Luxury Fitness Ware That Beautifies Gyms
39
Skateboard Brake Systems
The 'Boarder Kontrol' Skateboard Enhances Skateboard Safety
38
Reversible Fitness Leggings
Sweaty Betty's 'Urdhva' Reversible Leggings Boast a Two-in-One Design
37
Revolutionary Running Shoes
The Nike LunarEpic Flyknit Drastically Rethinks the Collar and Sole
36
Activewear Prototyping Studios
The Lululemon Lab in NYC is an Experimental Retail Concept
35
Stylish Bike Mounts
Lignum Bike Company's On The Wall Collection Meets All Cyclist Needs
34
Stylish Compression Tights
The Nike Power Speed Tight Helps People Run Faster
33
Adaptable Athlete-Made Sportswear
Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear
32
Versatile Cycling Fashion
The CHCB Spring Collection is Great for On and Off the Bike
31
Urban Commuter Bikes
Ampler's Hawk Electronic Bike Makes Pedaling Easier and Quicker
30
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
29
Mobile Spinning Studios
This Company is Turning a London Bus into a Mobile Fitness Center
28
Advanced Workout Fitness Balls
The 'Coreculum' Core Ball Can be Used in Full-Body Workouts
27
VR Fitness Platforms
Holodia is Using VR Technology to Make Fitness More Fun and Accessible
26
Handcrafted Bamboo Bikes
The 'Craft Bicycle' is Plant-Made and Eco-Friendly
25
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
24
Versatile Portable Watercrafts
The 'Kayacat' Watercraft is Four Boats in One
23
Self-Lacing Sneakers
Nike Hyperadapt 1.0 Brings 'Back to the Future' Tech to Life in Sleek Way
22
Luxe Boxing Gyms
'The Burrow' is a Stylish Boxing Gym That Blends Retro and Modern Aesthetics
21
Weaponized Combat Games
The Unified Weapons Master Game Features Armed Martial Artistss
20
Modern Bike Bells
Oi by Knog is a Streamlined Bicycle Accessory for Contemporary Cyclists
19
Repurposed Garment Leggings
ZuVi Eco-Friendly Activewear Leggings are Made from Recycled Polyester
18
Stylish Protective Bike Helmets
The 'HEL' Bicycle and Skate Helmet is a Chic Way to Stay Safe
17
Former Factory Fitness Centers
La Factory in Moussy-le-Neuf is a Multipurpose Health Facility
16
Rigorous Fitness Communities
SBC Members Can Customize Healthy Diet Plans and Access a Digital Gym
15
Female-Focused Running Shoes
The Nike Beautiful X Powerful Collection Celebrates Woman Marathoners
14
Speedy Dry Land Surfboards
The 'Razor Ripsurf' Mimics the Feeling of Surfing on Concrete
13
Revolutionary Climbing Shoes
'So iLL' Shoes are Functional, Fashionable and Retro-Inspired
12
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
11
Collaged Cleat Designs
The Nike Mercurial Superfly IV "What The" Combines 16 Past Colorways
10
Bump-Absorbing Bicycles
This Cross-Country Bicycle Protects Riders In the Event Of Bumpy Rides
9
Freestyle Running Machines
The 'FleXSpace' Treadmill Machine Features an Open Concept Design
8
Style-Focused Fitness Retailers
The UK's Sweaty Betty Opens its First Physical Store in California
7
Versatile Plus-Size Activewear
Forever 21's Newest Collection Celebrates First Plus-Size Fitness
6
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
5
Gamified Athletic Retailers
This Decathlon Connect in Munich Features Digital Amenities
4
Sparkling Soccer Apparel
This New PSG Jersey is Designed to Shine Under Stadium Floodlights
3
Rugged Trail Shoes
Adidas' New Trail Running Shoe Features Mountain Bike Tire Lugs
2
Lunar Serenity Exercise Mats
The Yoga Zeal Moon Phases Yoga Mat Reminds Users to Stay Focused
1
Customizable Fitness Leggings
Alala's Captain Ankle Tight Has a Design That Can Be Tailored
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Effortless Workout Fashion Capsules
Reebok Introduces a New Collaboration with SET Active
Dynamic Technical Outerwear Series
Salomon's Sportstyle Line is Full of Technical Outerwear
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
High-Fashion Winter Sport Collections
The FENDI Skiwear 2023 Collection Has Technical Pieces
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Wintry Streetwear Apparel
Anti Social Social Club x 686 Unveil a Functional Winter Capsule
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Rebellious Spring-Ready Apparel
Karu Research Presents its Newest Capsule for the SS24 Season
Textural Collaborative Sneaker Models
Union and Nike Join on a Field General Sneaker
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Athletic Streetwear-Informed Apparel
Champion and thisisneverthat Reunite for a New Collection
Tween Athletic Apparel
Dragonwing Offers Tween-Friendly Stylish Athleisure
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Old Money Tennis Apparel
The Lacoste x Sporty & Rich Collaboration Offers a Timeless Aesthetics
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Tennis-Inspired Sportswear Lines
Sergio Tacchini's Spring/Summer 2023 Line is Sporty and Elegant
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Stylish High-Performance Outdoor Gear
Goldwin Launches Its Spring/Summer 2024 Collection
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Classic Winter Wear Collections
Sage Nation's Fall/Winter '23 Draws Inspo from Japanese Techniques
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Design-Inspired Activewear Lines
The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Couture Technical Sneaker Models
Juntae Kim Remixes a Pair of Salomon Sneakers for Fashion Week
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Heritage Sporty Luxe Streetwear
Canada Goose and UNION LA Drop the NBA All-Star Capsule Collection
Tennis Club-Inspired Fashion Uniforms
Percival and Slazenger Drops the Racquet Country Club
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Sporty Graphic Puffer Jackets
A Ma Maniere Joins Nike on a New Jordan Puffer Jacket
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Collaborative Outdoor Technical Apparel
Hyke and The North Face Join on a New Outdoor Capsule
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Breathable Retro Sneaker Models
ASICS Presents the New GT-2160 Model for the Season
Reversible Sports Bras
lululemon's Bend This Collection Shares Styles for Flipping & Layering
Versatile Sportswear Apparel
Refresh Your Wardrobe with the Reigning Champ FW24 Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Motorsports-Inspired Fall Fashion
Sage Nation Introduces a New Collection for FW24
Stealthy Technical Sneaker Models
COMME des GARÇONS and Salomon Create a Special XT-6 Sneaker
Fashion-Forward Ski Series
PrettyLittleThing Unveils Elevated Ski Collection for Winter Sports
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Collaborative Patterned Active Apparel
adidas Joins Marimekko on a New Capsule for SS23
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Elegant Fall-Centric Fashion Capsules
16Arlington Unveils the Minimal Wake Collection for FW23
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Sustainable Sports Waxes
YEW! Emphasizes Sustainability and Performance in Its Sports Wax
Expansive Spring-Ready Skatewear
The Palace Spring 2024 Series is Full of Dynamic Silhouettes
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Inclusive Luxury Activewear
SECONDLEFT Sport Drops Limited-Edition Capsule Collection for Jan 2024
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Burgundy Esports Capsules
Astralis and Apparel Partner Hummel Unite with Streetwear Brand Sauna
Timeless Puffer Jacket Collections
Champion Debuts a New Puffer Collection for Fall/Winter 2023
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Luxe Slope-Ready Fashion Capsule
Balenciaga Presents a Look at its Skiwear Collection
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Horse Racing-Themed Spring Streetwear
Woolrich Presents the Unorthodox Outsiders Campaign for SS23
Upgraded Adaptive Sports Components
Bridgestone Supports Athletes at the 2024 Paralympic Games
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Tailored Sophisticated Fleece Designs
Nike Japan Engineered the Tech Fleece Reimagined Series
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Cutting-Edge Ski Apparel
Goldwin Launches Its Fall/Winter 2023 Skiwear Collection