The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
Meghan Young — February 9, 2016 — Fashion
References: news.nike
All aboard the SNKRS XPRESS! In anticipation of one of the biggest events to ever hit Toronto, Canada, Nike and Jordan are pulling all the stops to create the ultimate experience for residents and visitors alike during All-Star Weekend. It will feature a curated colleciton of footwear including the Nike Air Force 1 Flyknit, Air Jordan XXX, Jordan Cement IV, Kobe 11 Royalty and several surprise drops that basketball fans from around the world would give their left arm to see.
The Toronto SNKRS XPRESS station will be located in the downtown core on Queen Street West. Other similar SNKRS XPRESS stations will be popping up in Chicago, Los Angeles and New York. To access the unique streetcar experience, people will have to sign up.
The Toronto SNKRS XPRESS station will be located in the downtown core on Queen Street West. Other similar SNKRS XPRESS stations will be popping up in Chicago, Los Angeles and New York. To access the unique streetcar experience, people will have to sign up.
Trend Themes
1. Curated Footwear Collections - There is an opportunity for companies to create curated collections of footwear for special events like All-Star Weekend to create memorable experiences for consumers.
2. Unique Retail Experiences - Companies can create unique retail experiences such as the SNKRS XPRESS streetcar and pop-up shops to drive customer engagement and brand loyalty.
3. Surprise Product Launches - Surprise product launches like those offered by the SNKRS XPRESS can create hype around a brand and drive excitement among consumers.
Industry Implications
1. Sportswear - The sportswear industry can leverage curated collections and unique retail experiences to create a deeper connection with consumers and increase brand loyalty.
2. Event and Hospitality - Companies in the event and hospitality industry can create unique pop-up retail experiences to attract customers and drive excitement around special events.
3. Marketing and Advertising - Marketing and advertising firms can leverage surprise product launches and unique retail experiences to create memorable experiences for consumers and increase brand awareness.
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