Humanrace and evian Create a New, Genderless Athletic Collaboration
Pharrell Williams’ Humanrace and evian have launched an exciting new collaboration to inspire mental and physical health through the lens of an active, on-court lifestyle.
This stylish collection brings a fresh take on athletic wear. At the heart of the collection are the solid-hued essentials that have become a signature of Humanrace. The collared quarter-zip pullovers stand out, featuring abstract mountain branding on the chest—a nod to evian’s iconic Alpine heritage.
The collection also includes mock-neck tops, oversized T-shirts, and knee-length shorts, all designed for maximum versatility. Available in a palette of soft grey, creamy white, sleek black, delicate pink, and serene lavender, these pieces can be effortlessly mixed and matched to create a variety of looks. To finish the release, both brands have designed an assortment of accessories to match with the apparel items.
Image Credit: Humanrace, hypebeast, humanrace
This stylish collection brings a fresh take on athletic wear. At the heart of the collection are the solid-hued essentials that have become a signature of Humanrace. The collared quarter-zip pullovers stand out, featuring abstract mountain branding on the chest—a nod to evian’s iconic Alpine heritage.
The collection also includes mock-neck tops, oversized T-shirts, and knee-length shorts, all designed for maximum versatility. Available in a palette of soft grey, creamy white, sleek black, delicate pink, and serene lavender, these pieces can be effortlessly mixed and matched to create a variety of looks. To finish the release, both brands have designed an assortment of accessories to match with the apparel items.
Image Credit: Humanrace, hypebeast, humanrace
Trend Themes
1. Genderless Athletic Wear - Sports apparel that transcends traditional gender norms introduces a new level of inclusivity in active lifestyle clothing.
2. Collaborative Brand Partnerships - Inter-company collaborations combine unique heritages and strengths to create innovative products that appeal to broad demographics.
3. Versatile Fashion Essentials - Multifunctional clothing that can serve various looks and contexts offers consumers greater flexibility and value.
Industry Implications
1. Sportswear - The sportswear industry evolves with genderless designs, catering to a growing demand for inclusivity in athletic attire.
2. Fashion - Fashion embraces versatility with pieces that can transition seamlessly between contexts, adding convenience and style for consumers.
3. Collaborative Ventures - Businesses leverage cross-brand partnerships to innovate and diversify their product offerings, enhancing market appeal.
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