Champion and thisisneverthat Reunite for a New Collection
References: intl.thisisneverthat & hypebeast
Champion and thisisneverthat have partnered once again to deliver a comprehensive collection for the upcoming Spring/Summer 2023 season. The collection comprises short-sleeved t-shirts, mesh shorts, nylon woven pants, pullovers, and more.
The products feature vintage graphics reminiscent of the 1990s, staying true to the retro athletic look. With the new release, the duo is contributing to the trend towards greater sustainability since all of the t-shirts are created from environmentally friendly cotton.
The crewnecks arrive in navy, pine green, and white with a striped collar and cuff. The sweatpants, shorts, and t-shirts come in the same colorways, with the shirts being offered in additional shades. The collection is finished with bucket hats in khaki and navy.
Image Credit: thisisneverthat, hypebeast, intl.thisisneverthat
The products feature vintage graphics reminiscent of the 1990s, staying true to the retro athletic look. With the new release, the duo is contributing to the trend towards greater sustainability since all of the t-shirts are created from environmentally friendly cotton.
The crewnecks arrive in navy, pine green, and white with a striped collar and cuff. The sweatpants, shorts, and t-shirts come in the same colorways, with the shirts being offered in additional shades. The collection is finished with bucket hats in khaki and navy.
Image Credit: thisisneverthat, hypebeast, intl.thisisneverthat
Trend Themes
1. Retro Athletic-inspired Apparel - Opportunity for clothing companies to tap into the nostalgic trend with sustainable materials.
2. Environmentally Friendly Cotton - Window for textile industries to develop eco-friendly materials to offer consumers and brands looking for sustainable alternatives.
3. Streetwear-influenced Apparel - Chance for brands to collaborate with streetwear designers to create trendy and edgy collections.
Industry Implications
1. Fashion - Fashion companies can explore integrating sustainability with retro athletic-inspired designs.
2. Textile - Textile industries can focus on developing eco-friendly materials that satisfy the demand for sustainability in fashion.
3. Sportswear - Sportswear brands can team up with streetwear designers to produce innovative collections that blend fashion with function.
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