La Martina Drew Inspiration from Sports for the Field 85
References: lamartina & highsnobiety
The Field 85 silhouettes by the Argentinian brand La Martina have garnered a lot of attention in the streetwear world. This is an inaugural footwear release for the label which specializes in contemporary polo shirts.
The name of the chic and sporty sneakers references La Martina's founding year and "the values it stands for." The brand drew inspiration from a sporting concept called 'Field of Plenty' which recognizes "the magical community and die-hard fan culture" within the industry. The Field 85 take on the sensibilities of some "legendary basketball shoes" from the 80s era, as well, and this creates a very sophisticated sporty feel for the aesthetic. The upper of the footwear is crafted out of premium leather that certainly brings the craftsmanship level up.
Image Credit: La Martina
The name of the chic and sporty sneakers references La Martina's founding year and "the values it stands for." The brand drew inspiration from a sporting concept called 'Field of Plenty' which recognizes "the magical community and die-hard fan culture" within the industry. The Field 85 take on the sensibilities of some "legendary basketball shoes" from the 80s era, as well, and this creates a very sophisticated sporty feel for the aesthetic. The upper of the footwear is crafted out of premium leather that certainly brings the craftsmanship level up.
Image Credit: La Martina
Trend Themes
1. Sporting Culture-inspired Streetwear - Opportunity to create streetwear apparel and footwear that incorporates elements of sports culture and nostalgia from different eras.
2. Contemporary Polo Shirts - Opportunity to innovate and design modern polo shirts that cater to the fashion-conscious consumer.
3. Sophisticated Sporty Aesthetic - Opportunity to develop sporty footwear and apparel with premium materials and craftsmanship, offering a more refined look.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity to infuse sports-inspired designs into streetwear fashion, attracting a broader consumer base.
2. Fashion Retail - Opportunity to introduce a range of contemporary polo shirts, attracting customers looking for stylish and versatile clothing options.
3. Footwear Manufacturing - Innovation opportunity to create sophisticated sporty sneakers using premium leather, combining style and comfort.
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