'So iLL' Shoes are Functional, Fashionable and Retro-Inspired
Laura McQuarrie — March 19, 2016 — Fashion
References: soillholds & kickstarter
Over the past three years, 'So iLL' has been hard at work developing next-generation climbing shoes. Initially, the team only set a goal to raise $10,000 on Kickstarter, but the introduction of the shoe prototypes quickly turned into a project that's received $100,000 in funding.
So iLL created multiple styles of its fashion-forward and functional climbing shoes that take inspiration from sporty footwear designs of the past. For instance, 'Kick' has the look of a 70s-inspired soccer shoe, while 'The Bowler' takes cues from retro shoes used for bowling.
Aside from style, what makes these shoes special is the use of a material called 'Dark Matter' rubber, which was originally developed for use by US Navy Seals. So iLL boasts that its outsole rubber is the first of its kind and is ideal for ensuring a non-slip grip.
So iLL created multiple styles of its fashion-forward and functional climbing shoes that take inspiration from sporty footwear designs of the past. For instance, 'Kick' has the look of a 70s-inspired soccer shoe, while 'The Bowler' takes cues from retro shoes used for bowling.
Aside from style, what makes these shoes special is the use of a material called 'Dark Matter' rubber, which was originally developed for use by US Navy Seals. So iLL boasts that its outsole rubber is the first of its kind and is ideal for ensuring a non-slip grip.
Trend Themes
1. Next-generation Climbing Shoes - Opportunity for developing innovative climbing shoe designs that combine style and functionality.
2. Retro-inspired Footwear - Disruptive opportunity to create fashion-forward shoes that draw inspiration from sporty designs of the past.
3. Dark Matter Rubber - Innovative material with non-slip grip potential for various industries beyond climbing shoes.
Industry Implications
1. Outdoor Sports Apparel - Opportunity for companies to develop cutting-edge climbing shoe designs for outdoor enthusiasts.
2. Fashion Footwear - Disruptive opportunity to create retro-inspired shoes that appeal to fashion-conscious consumers.
3. Military Equipment - Potential for application of Dark Matter rubber in various military gear and equipment for enhanced grip and performance.
5.6
Score
Popularity
Activity
Freshness
