Sport Chek's Flagship Sports Retail Store in Vancouver Embraces Technology
Laura McQuarrie — May 12, 2016 — Business
Sport Check recently opened the doors of its new sports retail store in downtown Vancouver to the public and this 53,000 square foot flagship location is impressive for more than just its size.
The new Sport Check store appeals to a new generation of athletic consumers with three floors of highly interactive environments. The store includes motion-activated screens, a virtual golf kiosk that recommends products and in-store tablets to connect consumers with the company's online commerce website. There are also LED ribbons that display the latest sports scores, helping to keep consumers in the store and on the street informed. Inside, there are also a number of shop-in-shop stations from brands like Nike, Adidas, Fitbit and GoPro.
This inspiring retail environment sets a new precedent for the use of in-store technology for retailers who deal in sporting goods and beyond.
The new Sport Check store appeals to a new generation of athletic consumers with three floors of highly interactive environments. The store includes motion-activated screens, a virtual golf kiosk that recommends products and in-store tablets to connect consumers with the company's online commerce website. There are also LED ribbons that display the latest sports scores, helping to keep consumers in the store and on the street informed. Inside, there are also a number of shop-in-shop stations from brands like Nike, Adidas, Fitbit and GoPro.
This inspiring retail environment sets a new precedent for the use of in-store technology for retailers who deal in sporting goods and beyond.
Trend Themes
1. Interactive Store Environments - Sport retail stores can increase consumer engagement by creating immersive and interactive store environments that incorporate emerging technologies like motion-activated screens, virtual reality kiosks, and LED ribbons.
2. Omnichannel Shopping Experiences - Retailers can provide an omnichannel shopping experience by implementing in-store tablets that connect consumers with their online commerce websites, making the purchase process more convenient and seamless.
3. Shop-in-shop Stations - Store-in-stores offer an opportunity for retailers to expand the product offerings they have in their stores and showcase the cultures of these brands, while giving consumers a chance to interact with new products and brands they may not have experienced before.
Industry Implications
1. Sports Retail - Sport retailers can leverage interactive technologies to create immersive and engaging store environments, while offering an omnichannel shopping experience to make it easier for consumers to purchase products.
2. Retail - Retailers in various industries can adopt technologies like motion-activated screens, virtual reality kiosks, and LED ribbons to make their store environment more interactive and engaging for consumers.
3. Branded Shop-in-shops - Retailers can partner with popular brands to create shop-in-shop stations, expanding product offerings in the store and providing consumers with a chance to experience new products and brands they may not have tried before.
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