Year of Ours Introduces the ALL RED EVERYTHING Collecction
Kalin Ned — March 13, 2024 — Pop Culture
References: yearofours & instagram
Year of Ours, a prominent activewear brand favored by celebrities like Kendall Jenner and Hailey Bieber, introduces ALL RED EVERYTHING. The silhouettes captivate the attention of consumers with their fashion-forward and comfort-exuding aesthetic. The capsule features Year of Ours' signature football styles, ribbed fabrics, and unique sports bras, adding a strong performance-driven ethos.
The ALL RED EVERYTHING line was designed by Sza's stylist, Alejandra LaPilusa. The collection pays homage to Swift's aesthetic, with pieces like the 'Hits Different' Stretch Double Bra. This chic silhouette boasts double straps for extra support, with a scoop neck and racerback design. Crafted from Active Stretch Jersey, it ensures moisture-wicking and compression while maintaining a lightweight feel. Elsewhere, the Ribbed Football Legging, Tess V Bra, Ribbed Bralette 2.0, and the Cropped Tee complete the ensemble.
Image Credit: Years of Ours
The ALL RED EVERYTHING line was designed by Sza's stylist, Alejandra LaPilusa. The collection pays homage to Swift's aesthetic, with pieces like the 'Hits Different' Stretch Double Bra. This chic silhouette boasts double straps for extra support, with a scoop neck and racerback design. Crafted from Active Stretch Jersey, it ensures moisture-wicking and compression while maintaining a lightweight feel. Elsewhere, the Ribbed Football Legging, Tess V Bra, Ribbed Bralette 2.0, and the Cropped Tee complete the ensemble.
Image Credit: Years of Ours
Trend Themes
1. Celebrity-inspired Activewear - Captivating activewear designs inspired by celebrities like Kendall Jenner and Hailey Bieber offer a fresh take on athletic fashion.
2. Fashion-forward Performance Wear - Innovative activewear designs combine style and functionality through unique sports bras and signature football styles.
3. Collaborative Capsule Collections - Collaborative design efforts such as the ALL RED EVERYTHING line introduce new creative directions in activewear fashion.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage celebrity collaborations to attract a diverse consumer base seeking stylish activewear.
2. Athleisure Market - The athleisure market presents opportunities for brands to innovate with performance-driven activewear that merges style and comfort seamlessly.
3. Apparel Design - Apparel designers have the chance to push boundaries in activewear by creating sophisticated collections that prioritize both aesthetics and functionality.
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