adidas Unveils New Sneakers Honoring New York Sports Teams
Mickey Phoon — April 5, 2023 — Fashion
References: sneakernews
adidas has revealed new sports teams-inspired sneakers of its adidas Originals of New York's Mets, Knicks, Giants, and Rangers. However, not all New York sports teams will be represented as it is missing New York's Yankees, Jets, and Nets. The sneakers consist of three different sneakers in two other adidas Originals' lineup models.
The first and second sneaker is in the Rivalry Low '86 sneaker model, with the first being in white uppers with blue and orange colors in the adidas' three stripes design with a New York logo in acronyms on the tongues in orange with blue outline. The second sneakers are in blue uppers with orange and white colors in the adidas' three stripes design with a New York logo in acronyms on the tongues in orange but in white outline. As for the third pair of sneakers, it is adidas' Conductor High sneaker model in white uppers with a red and blue crisscross design on the midsole. The adidas' three stripes design is in red and blue colors. The tongues contain a red New York logo in acronyms with a white outline on a blue label. The sneaker will be available on April 3.
Image Credit: adidas
The first and second sneaker is in the Rivalry Low '86 sneaker model, with the first being in white uppers with blue and orange colors in the adidas' three stripes design with a New York logo in acronyms on the tongues in orange with blue outline. The second sneakers are in blue uppers with orange and white colors in the adidas' three stripes design with a New York logo in acronyms on the tongues in orange but in white outline. As for the third pair of sneakers, it is adidas' Conductor High sneaker model in white uppers with a red and blue crisscross design on the midsole. The adidas' three stripes design is in red and blue colors. The tongues contain a red New York logo in acronyms with a white outline on a blue label. The sneaker will be available on April 3.
Image Credit: adidas
Trend Themes
1. Sports Teams-inspired Sneakers - The trend of introducing sports teams-inspired sneakers can create market opportunities for sportswear industry players.
2. Rivalry Low '86 & Conductor High Sneakers - The trend of introducing new sneaker models such as Rivalry Low '86 and Conductor High can attract younger consumers and create market opportunities for sportswear industry players.
3. New York Sports Teams Sneakers - The trend of introducing sneakers that honor and represent popular sports teams, like the New York Knicks, Mets, Giants, and Rangers, can create marketing opportunities for sportswear companies.
Industry Implications
1. Sportswear - Sportswear companies can leverage the trend of introducing sports teams-inspired sneakers to create new product lines and enhance brand recognition.
2. Fashion - Fashion retailers can stock sports teams-inspired sneakers like Rivalry Low '86 and Conductor High to appeal to fashion-conscious consumers and expand their customer base.
3. Marketing - Marketing agencies can work with sportswear companies and retailers to devise campaigns centered around sports teams-inspired sneakers to enhance brand engagement and sales.
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